Tag: Global branding fonts

21 articles

SST: a font for everywhere.

The SST font tackles a central challenge of branding – universality. The SST superfamily supports more than 90 languages including Japanese, Thai and Arabic.

A wordless future? What Mastercard’s new logo tells us about the modern brand.

Mastercard made waves when it announced that it will drop the word “Mastercard” from its logo. But is it the right decision for every brand?