Tag: Global branding fonts

63 articles

How typography can make your brand feel more human.

It’s more important than ever to bring a sense of humanity and authenticity to your messaging. And if your type is the voice of your brand, then it’s doubly important to make sure it’s saying the right things. 

Agencies: Here’s how to handle multiple clients’ font design needs.

Picture it: Your agency is the talk of the town. You’ve acquired multiple clients, with new ones ready to sign on soon. Exciting opportunities are on the horizon. Account managers are thrilled. Leadership is thrilled. The creative team is also thrilled… but will onboarding a new client be the last, stress-inducing straw for your design team?

8 Common mistakes to avoid when choosing brand fonts.

When you’re a designer, it’s thrilling to create a new brand or update an existing one. You get to be creative! Strategic! You get a chance to make your mark!

In addition to deciding on a color palette and imagery style, you get to choose foundational typefaces for your brand. But font selection should not be based on looks alone.

Why font performance matters & how to look for high-performing fonts compatible with your brand.

As your brand identity evolves, chances are you may be feeling some growing pains. You might be stretching as you search for the appropriate vision and brand identity for your evolving brand. We know firsthand that choosing the right fonts matters—font performance is crucial to delivering a positive customer experience, extending their connection to your brand.

4 Ways a Monotype font subscription reduces risk.

Like all software, fonts can introduce legal and technical risks to your organization. Find out how the Monotype Fonts platform reduces those risks.

How to find the right fonts quickly.

Tight deadlines can take the fun out of searching for fonts. Instead of thoughtfully searching for and finding the right font, you often have to settle for “good enough.” See how an intuitive search process can help you find the right font fast.

Monotype Fonts FAQ for creatives.

Monotype Fonts is designed to eliminate a lot of the complications creatives often face when working with type. How can it simplify your creative team’s workflow? How many fonts come with a Monotype Fonts subscription? Which fonts will you have access to, and for which projects can you use them?  

Follow that font: What happens when a design team uses a project-based font vs a font subscription platform?

The way you purchase project fonts may seem like a minor detail, but it’s not. Purchasing a one-off font can introduce legal risk, extend project timelines, and cost you both time and money. Centralizing font discovery, licensing, and distribution with Monotype Fonts saves time and improves the creative process.

What designers should know about font libraries.

When it comes to choosing a font to represent your brand can be a daunting task — especially when you’re trying to balance the needs of stakeholders and your customers. After all, the font you choose is one of the first things people see when they look at your brand. Here are key traits to look for when choosing a font library.

The 4 most important considerations when choosing a font for website or app launches.

Launching a website or app? Your font choice is key to your success. Here’s how to assess the legibility, consistency, performance, and longevity of your font choice.

Five takeaways from Brand New Conference.

This year, like many of you, we were excited to be back at the Brand New conference in person for a 2-day meetup of some of the most influential voices in design and branding. Read on for 5 things we learned.

Evri

A living logo for every parcel, person, and place: Monotype and Superunion help Hermes rebrand into Evri.

Need Type 1 Font Replacements? Monotype Fonts Is Here to Help.

Is your brand ready for the end of Type 1 or PostScript fonts? If you haven’t begun the process of replacing those fonts yet, it’s definitely time – Adobe is ending all support for these font formats by January 2023. Avoid disruption by taking action now!

How to Prepare for the End of Type 1 Fonts.

By the end of this year, you will no longer be able to create new content with Adobe’s Type 1 fonts (also known as PostScript, PS1, T1, and Adobe Type 1 fonts). Read our guide to see if you need to update your font library. 

4 things you need to know about the end of Adobe’s Type 1 font support.

Adobe has announced that they’ll sunset support for authoring content with their Type 1 fonts (also known as PostScript, PS1, T1, and Adobe Type 1 fonts) by 2023. Read on for what you need to know.