Global branding

The way you purchase project fonts may seem like a minor detail, but it’s not. Purchasing a one-off font can introduce legal risk, extend project timelines, and cost you both time and money. Centralizing font discovery, licensing, and distribution with Monotype Fonts saves time and improves the creative process.

When it comes to choosing a font to represent your brand can be a daunting task — especially when you’re trying to balance the needs of stakeholders and your customers. After all, the font you choose is one of the first things people see when they look at your brand. Here are key traits to look for when choosing a font library.

Launching a website or app? Your font choice is key to your success. Here’s how to assess the legibility, consistency, performance, and longevity of your font choice.

This year, like many of you, we were excited to be back at the Brand New conference in person for a 2-day meetup of some of the most influential voices in design and branding. Read on for 5 things we learned.

Amalia. The new custom typeface for Raiffeisen Bank’s brand evolution.

A living logo for every parcel, person, and place: Monotype and Superunion help Hermes rebrand into Evri.

Is your brand ready for the end of Type 1 or PostScript fonts? If you haven’t begun the process of replacing those fonts yet, it’s definitely time – Adobe is ending all support for these font formats by January 2023. Avoid disruption by taking action now!

By the end of this year, you will no longer be able to create new content with Adobe’s Type 1 fonts (also known as PostScript, PS1, T1, and Adobe Type 1 fonts). Read our guide to see if you need to update your font library. 

Adobe has announced that they’ll sunset support for authoring content with their Type 1 fonts (also known as PostScript, PS1, T1, and Adobe Type 1 fonts) by 2023. Read on for what you need to know.

Meet Andrew Krivine and Michael Worthington.

This week we’re welcoming Andrew Krivine, author and punk rock collector, alongside Michael Worthington, faculty at CalArts and co-founder of Counterspace. The creative duo is here to tell the tale of how they co-created the largest exhibition of punk and new wave graphics ever shown on the West Coast.   

All Together: A Playful New Typeface That Reflects the Joy of M&M’S.

Evri is the new name and brand for Hermes, the UK’s largest dedicated parcel delivery company. The Monotype Studio design team led by Senior Creative Type Director Phil Garnham, worked closely with Superunion to create a living logotype powered by variable font technology to help the brand realize its mission of positive and reliable delivery experiences for everyone, everywhere.

M&M’S® has been bringing people around the world together for more than 80 years. This year, the iconic brand got a modern makeover, with a revamped purpose of creating a world where everyone feels they belong. Other changes include a fresh look and updated personalities for the famous M&M’S characters; a more inclusive and welcoming tone of voice; and a new, attention-grabbing typeface called All Together — a large, warm, playful, and conversational family. 

A global leader in medical technology, Brainlab has evolved into a powerhouse, transforming healthcare at scale across oncology, surgery, and total operating room digitalization. After 30 years, Brainlab was ready for a full rebrand and came to Monotype for a customized version of Helvetica Now to serve as their brand typeface.

In our latest Studio connection session, Emilios Theofanous, Senior Type Designer at Monotype, and Tom Foley, Creative Type Director at Monotype, are joined by Martin Kofler, Digital Brand Lead at Raiffeisen Bank International. We explore the role type played in Raiffeisen’s recent brand evolution, and we discuss the collaborative creative journey in creating their custom typeface ‘Amalia’.

Monotype’s Creative Type Director Phil Garnham, is joined by O₂ and their brand agency to discuss O₂’s new custom typeface, with an in-depth look at how this has propelled O2 to become a more digital and contemporary brand throughout different markets.

Creative Type Director, Tom Foley, sat down Antalis Creative Power to discuss the 2021 Type Trends report, the state of Sans Serif, and consider what makes a font timeless in his latest interview.

First published on Antalis Creative Power