Variable fonts have been around for a few years now and are very well supported. But how much do we know about all the ways they can benefit a brand and its audience? We’ll take a look at how CaseCo, an admittedly fictitious company, has incorporated them throughout their brand identity and web experience: from brand voice and fidelity, to more expressive typographic choices, to being more accessible to more people across more devices — and even some benefits for website engineering and infrastructure teams. Even if only one or two of these use cases make sense for your work — variable fonts are ready to make a huge impact for your organization.
In part 1, we explored how a GPU can be used to render text in an application to enhance the performance. “Glyph Rendering and Texture Mapping” can be used to pre-render glyphs in a GPU texture and mapping of glyphs in that texture can be used at runtime to show those glyphs at proper position.
The cloud has changed the way companies license fonts. Here’s why you might need to make a change, too.
The way we work, including how we use and share fonts, has changed dramatically in the past couple of decades.
Our lives are becoming increasingly digital, and the part of our digital life that’s grown the most in recent years is e-commerce. Whether ordering something from Amazon or browsing a clothing site for the perfect new shirt, it’s getting easier and easier to find what we’re looking for online. But as it stands, there are still some ways that search and discovery on many fonts-related e-commerce sites can be improved — such as by using machine learning to help inform their results.
Text rendering is an important component in the design of modern graphical user interfaces (GUIs) and digital media. With the increasing demand for high-quality graphics, animation and real-time rendering, the use of Graphics Processing Units (GPUs) for text rendering has become a popular solution.
It’s that time again. You’re at your desk, and it’s time to begin your new design project. First, you have to choose a font. To begin, you scroll through a list of fonts online and find yourself bombarded by the multitude of options. The number of fonts available is overwhelming. After several hours of researching, you finally find one type family you like, but you’re not sure how it will translate to mobile view. You jump to another option, but wonder if the font style will align with your target consumer.
When you’re a designer, it’s thrilling to create a new brand or update an existing one. You get to be creative! Strategic! You get a chance to make your mark!
In addition to deciding on a color palette and imagery style, you get to choose foundational typefaces for your brand. But font selection should not be based on looks alone.
From a supercharged creative team to account managers, a Monotype Fonts subscription empowers every role in an agency.
Font. Music. Imagery. Colors. These elements are all integral to creating digital assets and marketing campaigns. Like Cinderella, however, only one magical font will fit a specific project or campaign. If a marketing or creative team finds what they think is the perfect font that helps express the message behind the effort, everything else seems to fall into place–except for legal font licensing.
Rebranding a business is not for the faint of heart. It’s an enormous operation that requires significant time and investment while offering the possibility of totally revitalizing a brand.
As a disclaimer: There are no big secrets here, no giant revelations from my 20 years of design and type experience, but it may be helpful to see how someone else goes about the process of narrowing down their font options. Once you start giving focused thought and deliberate time to choosing fonts, your choices will get better.
Learn how to take styles from our 2023 Type Trends and apply them to your own designs.
Get inspired, stay adaptable, and deliver on-trend work with time-saving tools within Monotype Fonts.
From hidden viruses to incompatible applications, downloading free fonts comes with various challenges. Learn about the hidden dangers of free fonts and how a paid font library can help.
How moving away from VPN and into a cloud-based solution will improve workflow and connect your offices.
VPNs might be great at protecting your company network, but it’s an outdated way to use and manage fonts. A VPN-powered network slows creative production down and disrupts creators’ workflows, costing your organization time and money.