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Font Licensing 101: The basics of font usage for brands and creatives.
Font licensing doesn’t have to be complicated. Here’s everything you need to know about font licenses: What they are, how they work, and why you need them.
How understanding font licenses can simplify creatives’ lives.
Creatives are the primary users of the fonts, but licensing approval typically runs through other departments. Here are a few key concepts all designers should understand.
Bespoke to your brand.
The Making of Toyota Type
Learn how Toyota Type was developed as part of the iconic automaker’s new brand identity.
The world’s first variable font logo.
In an innovative and dynamic approach to the new Variable font format, Fontsmith (now part of the Monotype Studio) and Dutch branding agency VBAT created a responsive logo font for Amsterdam’s new WPP campus — a logo which changes according to interaction and time, as people move throughout the space so do its letterforms.