Tag: Finance fonts10 articles
Monotype worked with Rocket Mortgage, the nation’s largest mortgage lender, to design a custom typeface for its brand to modernize and create consistency for the company across the full client journey.
In part two of their Brand Talks presentation, Juan Erquicia, Group Brand Manager at Santander, and Lucas Machado, Associate Design Director at Interbrand, discuss Santander’s custom typeface and other brand elements as part of the recent rebrand.
As it grew and expanded into new regions, Orange found that its font capabilities were not keeping up. Support for new languages was inconsistent, different teams were using different licenses and fonts, and there was concern about degrading brand recognition and license infringement.
Partnering with Interbrand and Monotype, Santander redesigned its brand to become more modern, more digital and more in tune with a new generation of consumers.
Companies in the financial services sector must keep pace with shifts in consumer behavior and expectations. Our latest eBook outlines five ways fonts can help.
Fonts play an important role in delivering a smooth experience to financial customers, and also help financial institutions keep up with evolving expectations.
In an industry where scams are commonplace and no brand is immune, trust is fragile. So, how can financial institutions build it, and build it to last?
Mastercard made waves when it announced that it will drop the word “Mastercard” from its logo. But is it the right decision for every brand?