Tag: Finance fonts12 articles
Depending on how you currently manage your fonts, paying for a Monotype Fonts subscription can be an upfront investment that provides a substantial return. But as with anything that requires a yearly fee, it’s natural to wonder whether spending money on a font management tool makes financial sense to your creative team.
Picture it: Your agency is the talk of the town. You’ve acquired multiple clients, with new ones ready to sign on soon. Exciting opportunities are on the horizon. Account managers are thrilled. Leadership is thrilled. The creative team is also thrilled… but will onboarding a new client be the last, stress-inducing straw for your design team?
In part two of their Brand Talks presentation, Juan Erquicia, Group Brand Manager at Santander, and Lucas Machado, Associate Design Director at Interbrand, discuss Santander’s custom typeface and other brand elements as part of the recent rebrand.
Juan Erquicia, Group Brand Manager at Santander, and Lucas Machado, Associate Design Director at Interbrand, discuss the creation of Santander’s new logo as part of the recent rebrand.
As it grew and expanded into new regions, Orange found that its font capabilities were not keeping up. Support for new languages was inconsistent, different teams were using different licenses and fonts, and there was concern about degrading brand recognition and license infringement.
Partnering with Interbrand and Monotype, Santander redesigned its brand to become more modern, more digital and more in tune with a new generation of consumers.
Companies in the financial services sector must keep pace with shifts in consumer behavior and expectations. Our latest eBook outlines five ways fonts can help.
Fonts play an important role in delivering a smooth experience to financial customers, and also help financial institutions keep up with evolving expectations.
In an industry where scams are commonplace and no brand is immune, trust is fragile. So, how can financial institutions build it, and build it to last?
Mastercard made waves when it announced that it will drop the word “Mastercard” from its logo. But is it the right decision for every brand?