Finance fonts

Tag: Finance fonts

10 articles

Building unique brand equity for Rocket Mortgage.

Monotype worked with Rocket Mortgage, the nation’s largest mortgage lender, to design a custom typeface for its brand to modernize and create consistency for the company across the full client journey.

Santander x Brand Talks: Highlights, part two.

In part two of their Brand Talks presentation, Juan Erquicia, Group Brand Manager at Santander, and Lucas Machado, Associate Design Director at Interbrand, discuss Santander’s custom typeface and other brand elements as part of the recent rebrand.

Santander x Brand Talks: Highlights, part one.

Juan Erquicia, Group Brand Manager at Santander, and Lucas Machado, Associate Design Director at Interbrand, discuss the creation of Santander’s new logo as part of the recent rebrand.

Greater digital and global reach for Orange

As it grew and expanded into new regions, Orange found that its font capabilities were not keeping up. Support for new languages was inconsistent, different teams were using different licenses and fonts, and there was concern about degrading brand recognition and license infringement.

Creating a consistent identity for an iconic banking group.

Partnering with Interbrand and Monotype, Santander redesigned its brand to become more modern, more digital and more in tune with a new generation of consumers.

Read our eBook: Five font factors to consider for the financial services sector

Companies in the financial services sector must keep pace with shifts in consumer behavior and expectations. Our latest eBook outlines five ways fonts can help.

How financial institutions can deliver a seamless experience to their customers.

Fonts play an important role in delivering a smooth experience to financial customers, and also help financial institutions keep up with evolving expectations.

How financial institutions can build trust in an era of relentless scams.

In an industry where scams are commonplace and no brand is immune, trust is fragile. So, how can financial institutions build it, and build it to last?

A wordless future? What Mastercard’s new logo tells us about the modern brand.

Mastercard made waves when it announced that it will drop the word “Mastercard” from its logo. But is it the right decision for every brand?

Simplified font licensing for Scotiabank.

Scotiabank has long used Frutiger as its brand font. But as they expanded to new digital channels and regions, font licensing became too complex. Until now.