A new brand identity for Atlantis Resorts.

Futurebrand and Kerzner International asked Monotype Studio to help refresh the brand identity for Atlantis, the beyond luxury hotel brand which operates both The Palm and The Royal in Dubai and Sanya in China. This is the first brand update for the group since the opening of The Palm in 2008 and is a move to unify the visual brand across all properties.

A new typeface brings digital clarity to Mind’s mental health mission.

After years of campaigning to improve awareness and understanding around mental health, the time had come for charity Mind to update its iconic visual identity. The ‘squiggle’ logo is widely recognised in England and Wales, but social media and other digital spaces were creating new demands on the organisation. In partnership with agency DesignStudio, Monotype Studio developed Mind Meridian – a modified typeface which puts warmth and accessibility at the heart of the brand.  

 

Building unique brand equity for Rocket Mortgage.

Monotype worked with Rocket Mortgage, the nation’s largest mortgage lender, to design a custom typeface for its brand to modernize and create consistency for the company across the full client journey.

The world’s first variable font logo.

In an innovative and dynamic approach to the new Variable font format, Fontsmith (now part of the Monotype Studio) and Dutch branding agency VBAT created a responsive logo font for Amsterdam’s new WPP campus — a logo which changes according to interaction and time, as people move throughout the space so do its letterforms.

Duolingo case study.

See how we helped Duolingo find its voice (and its wings) with a custom brand font.

New custom type family for MotoGP™.

MotoGPis the top division of the FIM Road Racing World Championship Grand Prix. It’s the oldest motorsports championship (racing since 1949) and visits a total of 16 countries across four continents every season.

Greater digital and global reach for Orange

As it grew and expanded into new regions, Orange found that its font capabilities were not keeping up. Support for new languages was inconsistent, different teams were using different licenses and fonts, and there was concern about degrading brand recognition and license infringement.