Tag: Brand11 articles
Lovers and Greenpeace talk through their campaign, End Ocean Plastics which aims to drive awareness of ocean pollution and drive urgent change.
Ahead of her keynote at Brand Day London, we caught up with Alex Mecklenburg to talk branding, innovation and customer experience.
Olapic and client NH Hotel Group tell the story of the hotel chain’s journey to bring customers into their marketing by leveraging user-generated content.
Design agency Strichpunkt talks through the unorthodox approach to their award-winning redesign of Audi at Brand Day London.
The decision to update your brand is rife with uncertainty, especially in our fast-paced, ever-evolving modern world. When is the right time? Is there a right time? Can you truly update for the future, or will you always feel two steps behind?
Building in-car technology that offers a balance of information and entertainment is critical for today’s auto suppliers. Drivers expect car HMIs that are on par with their smartphone screens. Our new ebook highlights areas you can’t ignore if you want to deliver a seamless experience.
On February 21, hundreds of creatives and brand managers came together to hear from some of today’s most influential groups in France and internationally.
Two Brand Talks presenters discuss the importance of creating conversation with customers, and how fonts help build connections across platforms.
Brand Talks on the Terrace explored different ways to achieve customer-centricity with Domino’s and Walmart.
Actions speak louder than words. But for marketers trying to form genuine, lasting relationships with their customers, embodying that ideal is complicated.
It’s safe to say that few people, if any, set out to commit copyright infringement. The reality is that most individuals and brands fully intend to pay.