Tag: Brand fonts
39 articles
A new brand identity for Atlantis Resorts.
Futurebrand and Kerzner International asked Monotype Studio to help refresh the brand identity for Atlantis, the beyond luxury hotel brand which operates both The Palm and The Royal in Dubai and Sanya in China. This is the first brand update for the group since the opening of The Palm in 2008 and is a move to unify the visual brand across all properties.
A new typeface brings digital clarity to Mind’s mental health mission.
After years of campaigning to improve awareness and understanding around mental health, the time had come for charity Mind to update its iconic visual identity. The ‘squiggle’ logo is widely recognised in England and Wales, but social media and other digital spaces were creating new demands on the organisation. In partnership with agency DesignStudio, Monotype Studio developed Mind Meridian – a modified typeface which puts warmth and accessibility at the heart of the brand.
A talk with Tom Foley on trends, the possible decline of Sans Serif, and what makes a type timeless.
Creative Type Director, Tom Foley, sat down Antalis Creative Power to discuss the 2021 Type Trends report, the state of Sans Serif, and consider what makes a font timeless in his latest interview.
First published on Antalis Creative Power
Webinar: Variable fonts, the brand opportunity.
As businesses continue to ramp up their digital offerings amidst the Covid-19 pandemic, many designers, brands and agencies are turning their attention to variable fonts. But for many, the question remains: What are variable fonts, and what is the potential of variable fonts to transform how we are communicating on the web?
Sustainability: a way forward for brands, a challenge for design.
Today, it is a moral imperative that companies and agencies prioritize sustainable, environmentally friendly principles and practices. More and more consumers are demanding that brands act responsibly when it comes to environmental concerns. But what role does visual communication play in this topic, and how can type and design contribute to good sustainability practices?
Soft serve digital and the importance of nostalgia during a crisis
Phil Garnham, Senior Creative Type Director at Monotype Studio explores the evolution of type in digital and celebrates the heritage at the heart of the Burger King rebrand.
First published on BITE
Webinar: Variable fonts, the brand opportunity.
As businesses continue to ramp up their digital offerings amidst the Covid-19 pandemic, many designers, brands and agencies are turning their attention to variable fonts. But for many, the question remains: What are variable fonts, and what is the potential of variable fonts to transform how we are communicating on the web?
A Monotype webinar. Modern typography redefined.
In light of breathing new life into typographic icons, the Monotype Studio would like to invite you to learn first-hand about a definitive version of a beloved font family that will offer designers a chance to see a classic with fresh eyes.
The contemporary version of this versatile family organizes and makes cohesive 90 years of one of the most popular typefaces of all times. It’s more true to the original than any digital version you’ve ever worked with, and brings to life 37 new styles, including a variable version.
Building unique brand equity for Rocket Mortgage.
Monotype worked with Rocket Mortgage, the nation’s largest mortgage lender, to design a custom typeface for its brand to modernize and create consistency for the company across the full client journey.
Webinar: Variable fonts, the brand opportunity.
As businesses continue to ramp up their digital offerings amidst the Covid-19 pandemic, many designers, brands and agencies are turning their attention to variable fonts. But for many, the question remains: What are variable fonts, and what is the potential of variable fonts to transform how we are communicating on the web?
Santander x Brand Talks: Highlights, part two.
In part two of their Brand Talks presentation, Juan Erquicia, Group Brand Manager at Santander, and Lucas Machado, Associate Design Director at Interbrand, discuss Santander’s custom typeface and other brand elements as part of the recent rebrand.
Santander x Brand Talks: Highlights, part one.
Juan Erquicia, Group Brand Manager at Santander, and Lucas Machado, Associate Design Director at Interbrand, discuss the creation of Santander’s new logo as part of the recent rebrand.
Highlights of Pentagram at Brand Talks Connected.
Britt Cobb, Associate Partner at Pentagram, joined Brand Talks Connected to talk about the importance of internal branding and share a project he did for Verizon.
Highlights of Iconmobile at Brand Talks Connected.
Presentation given by Nicole Johnson, Associate Director of User Experience, Iconmobile, at Brand Talks Connected.
The world’s first variable font logo.
In an innovative and dynamic approach to the new Variable font format, Fontsmith (now part of the Monotype Studio) and Dutch branding agency VBAT created a responsive logo font for Amsterdam’s new WPP campus — a logo which changes according to interaction and time, as people move throughout the space so do its letterforms.
On-Demand Webinar: Fonts: The secret of memorable design.
Even complex brands are built on a basic structure: color, shape, fonts, and key visuals. But as the demands of modern consumers change, brands need to find ways to simplify and streamline their visual identity.
How fonts can help your customers feel right at home.
When it comes to your brand, your customers aren’t just evaluating your logo or your colors or the typography, they’re evaluating how your brand makes them feel. More than anything, brands are built on feelings—all the thought you put into design and the experience is simply in service of creating a feeling.