Type resources for designers and brand owners

Phil Garnham, Senior Creative Type Director at Monotype Studio explores the evolution of type in digital and celebrates the heritage at the heart of the Burger King rebrand.

First published on BITE

As businesses continue to ramp up their digital offerings amidst the Covid-19 pandemic, many designers, brands and agencies are turning their attention to variable fonts. But for many, the question remains: What are variable fonts, and what is the potential of variable fonts to transform how we are communicating on the web?

Monotype’s Creative Type Director Phil Garnham discusses the role of lettering in logo design with Superunion, one of our agency partners, with a real case example we worked on together.

Learn more about how the Monotype Studio can support your brand with our expertise in logotype.

In light of breathing new life into typographic icons, the Monotype Studio would like to invite you to learn first-hand about a definitive version of a beloved font family that will offer designers a chance to see a classic with fresh eyes. 

The contemporary version of this versatile family organizes and makes cohesive 90 years of one of the most popular typefaces of all times. It’s more true to the original than any digital version you’ve ever worked with, and brings to life 37 new styles, including a variable version. 

Monotype worked with Rocket Mortgage, the nation’s largest mortgage lender, to design a custom typeface for its brand to modernize and create consistency for the company across the full client journey.

As businesses continue to ramp up their digital offerings amidst the Covid-19 pandemic, many designers, brands and agencies are turning their attention to variable fonts. But for many, the question remains: What are variable fonts, and what is the potential of variable fonts to transform how we are communicating on the web?

In part two of their Brand Talks presentation, Juan Erquicia, Group Brand Manager at Santander, and Lucas Machado, Associate Design Director at Interbrand, discuss Santander’s custom typeface and other brand elements as part of the recent rebrand.

Juan Erquicia, Group Brand Manager at Santander, and Lucas Machado, Associate Design Director at Interbrand, discuss the creation of Santander’s new logo as part of the recent rebrand.

Britt Cobb, Associate Partner at Pentagram, joined Brand Talks Connected to talk about the importance of internal branding and share a project he did for Verizon.

Presentation given by Nicole Johnson, Associate Director of User Experience, Iconmobile, at Brand Talks Connected.

In an innovative and dynamic approach to the new Variable font format, Fontsmith (now part of the Monotype Studio) and Dutch branding agency VBAT created a responsive logo font for Amsterdam’s new WPP campus — a logo which changes according to interaction and time, as people move throughout the space so do its letterforms.

Even complex brands are built on a basic structure: color, shape, fonts, and key visuals. But as the demands of modern consumers change, brands need to find ways to simplify and streamline their visual identity.

When it comes to your brand, your customers aren’t just evaluating your logo or your colors or the typography, they’re evaluating how your brand makes them feel. More than anything, brands are built on feelings—all the thought you put into design and the experience is simply in service of creating a feeling.

Get to a glimpse inside the Monotype Studio—the people, the process, and the problems they can solve for brands.

With seemingly every business in the world launching apps, online services, and other digital properties as they cope with disruptions from the COVID crisis, many brands are likely wondering how they can stand out from all the sudden digital noise.

Brands today are connecting with customers across countless touchpoints – from LED billboards, to smartwatch apps to magazine ads. This provides countless opportunities for graphic designers and creative professionals to work on exciting projects, but designing for multiple environments at once has its challenges, too.

Perhaps the biggest challenge is not figuring out how to return to whatever “normal” used to look like, but how to let go of the vision we held for the future we thought we’d have.

Let’s look at how design and typography can help keep brand sentiment strong while sending a message that assures your customers you get what’s going on.