Tag: Brand fonts
86 articles
Choosing the right type for your project.
As a disclaimer: There are no big secrets here, no giant revelations from my 20 years of design and type experience, but it may be helpful to see how someone else goes about the process of narrowing down their font options. Once you start giving focused thought and deliberate time to choosing fonts, your choices will get better.
GPU text rendering techniques.
Text rendering is an important component in the design of modern graphical user interfaces (GUIs) and digital media. With the increasing demand for high-quality graphics, animation and real-time rendering, the use of Graphics Processing Units (GPUs) for text rendering has become a popular solution.
Picsart x Monotype: A dynamic collaboration that empowers creators around the world.
Monotype and Picsart have built a partnership that’s fueling creativity for Picsart’s 150 million monthly global users. Picsart, the world’s largest digital creation platform, allows creators of all levels to design, edit, draw, and share photo and video content. The platform has amassed one of the world’s largest open-source content collections with its assortment of photos, stickers, backgrounds, templates, and more. Monotype-supplied fonts are one of the most popular elements in the creation of these content types; in 2022, fonts were used in more than 1 billion editing sessions on the Picsart platform.
8 reasons why you should pay for fonts.
Paid fonts are superior to free fonts in a variety of ways (and no, we’re not just saying that because we sell fonts). Learn what separates a premium font from a free font from experts at Monotype.
Making the Type Trends Report.
This week, we take you behind the scenes of one of Monotype’s biggest, and most anticipated campaigns of the year: the annual Type Trends report. Tune in to hear from the report’s curators, Creative Type Directors Terrance Weinzierl and Emilios Theofanous on their experiences producing the report.
Utility, authority, and a hint of steel for Bekaert.
Monotype designed a pair of custom typefaces for global market leader in steel wire transformation and coating technologies, Bekaert, creating a bold, modernist design that speaks to the company’s extensive history and industrial heritage. The typefaces are an integral part of a company-wide rebrand, led by Interbrand and designed to support Bekaert’s ambition to be the leading partner in shaping the way we live and move: safe, smart, sustainable.
Gauge your clients’ font needs with these 12 questions.
When you’re undertaking the daunting, yet important task of determining client font usage, these questions can help get you started. Check them out in the article below.
Why font consistency is crucial to good branding.
Fonts are often the first branding element your customers see. They give shape to your message, and communicate with your customers 24/7/365. So, when was the last time you asked yourself what impression your fonts are making? Check out this video to find out what you should be looking out for.
5 rebrands that used type to transform their sector.
Rebranding a business is not for the faint of heart. It’s an enormous operation that requires significant time and investment while offering the possibility of totally revitalizing a brand.
The deadly “missing fonts” error and its implications on an agency.
We all know about the spinning rainbow wheel of death, but what about the “missing fonts error”? It can be just as frustrating for designers trying to do their work, which has drawbacks for agency operations as a whole and can damage your client’s trust in you.
Change management resources that will simplify the switch to Monotype Fonts.
Moving to a font subscription service model? Here are the resources you need that will help you make the transition to Monotype Fonts easier.
Monotype Fonts FAQ for IT.
Monotype Fonts was designed with designers in mind, as we like to say. But it’s also true that we built it to meet the needs of modern organizations, which also means building for a range of teams, including IT.
How a Monotype subscription minimizes font-related security threats.
Creatives often search far and wide to find the perfect fonts. With the added pressure of finding high-quality fonts at a bargain (or for free), creatives can unknowingly introduce vulnerabilities to your network. Fonts are, after all, software, and like all software, they can be used for malicious purposes.
4 tips for being more sustainable when you design.
Sustainable design practices can go a long way to designing for good. Learn 4 tips for being more sustainable when you design.
Collaboration above all: How Monotype Fonts makes it easy for agencies.
Collaboration above all: How Monotype Fonts makes it easy for agencies.
Dear agencies: Stop buying fonts, ok?
Run an agency, or maybe you’re the head of production at one? Then you may or may not know about this major time- and money-saver when it comes to buying fonts, which is this: you don’t need to buy or license them, ever. Read that again in case you need to.