Tag: Brand
11 articles
Brand Day London: Greenpeace and Lovers show how branding can inspire positive change.
Lovers and Greenpeace talk through their campaign, End Ocean Plastics which aims to drive awareness of ocean pollution and drive urgent change.
Q&A: Alex Mecklenburg talks innovation ahead of Brand Day London.
Ahead of her keynote at Brand Day London, we caught up with Alex Mecklenburg to talk branding, innovation and customer experience.
Brand Day London: driving innovation with user-generated content at NH Hotel Group.
Olapic and client NH Hotel Group tell the story of the hotel chain’s journey to bring customers into their marketing by leveraging user-generated content.
Brand Day London: how Strichpunkt redesigned Audi for 2025.
Design agency Strichpunkt talks through the unorthodox approach to their award-winning redesign of Audi at Brand Day London.
Read our eBook: Change is the only constant
The decision to update your brand is rife with uncertainty, especially in our fast-paced, ever-evolving modern world. When is the right time? Is there a right time? Can you truly update for the future, or will you always feel two steps behind?
Read our eBook: How to win the in-car technology race
Building in-car technology that offers a balance of information and entertainment is critical for today’s auto suppliers. Drivers expect car HMIs that are on par with their smartphone screens. Our new ebook highlights areas you can’t ignore if you want to deliver a seamless experience.
The City of Lights hosted its first Brand Day.
On February 21, hundreds of creatives and brand managers came together to hear from some of today’s most influential groups in France and internationally.
Brand Talks Berlin 2018: When the interaction is the product.
Two Brand Talks presenters discuss the importance of creating conversation with customers, and how fonts help build connections across platforms.
Brand Talks recap: How Domino’s and Walmart are building customer-first brands.
Brand Talks on the Terrace explored different ways to achieve customer-centricity with Domino’s and Walmart.
Brand Talks: Creating Connections. What does it mean to be believable?
Actions speak louder than words. But for marketers trying to form genuine, lasting relationships with their customers, embodying that ideal is complicated.
In our on-demand era, creative asset licensing is more challenging than ever.
It’s safe to say that few people, if any, set out to commit copyright infringement. The reality is that most individuals and brands fully intend to pay.