Type resources for designers and brand owners

Creative teams are the backbone of every organization, transforming ideas into captivating, impactful work. However, the path from concept to completion is littered with potential disasters that can derail even the most meticulously planned projects – such as over 65% of organizations allowing designers to bring personal fonts into commercial projects.

Graphic designers glean inspiration and even comfort from their personal font collections. But when a designer brings their own fonts into a team environment, things get complicated.

Font management workflow is the practice of implementing strategic font management practices into your larger creative workflow to increase efficiency and productivity. By “creative workflow,” we mean the routine processes that allow creative teams to produce and deliver a creative project: from ideation, feedback and revisions, and finalization to securing the necessary creative asset licenses and production, or going “live.” 

Few typefaces are as deeply connected to a cultural moment as Gotham. Once chosen as the keystone typeface for the Obama for America campaign in 2007, Gotham Bold became synonymous with the campaign’s message of hope and change.

Think of buying and managing fonts like choosing footwear. Stilettos can look fab and work perfectly in the right situation — but they’re not right for every occasion or every person. Self-service font stores like MyFonts offer convenience and instant access, ideal for smaller projects or one-off purchases.

Behind every font is an type designer’s time, creativity, and craft; and behind every license is a set of practical factors: where the font appears, how often it’s used, how many people interact with it, and how central it is to your brand’s identity.

Many businesses assume they’re covered for the long haul once they secure a font license, to only to find out that isn’t the case. Many businesses assume they’re covered for the long haul once they secure a font license, only to find out that isn’t the case. 

Discover how typography can transform your brand in The brand builder’s guide to fonts. Dive into the pivotal role fonts play in shaping brand identity, enhancing emotional connections, and crafting compelling stories.

Pioneering French lingerie brand Chantelle has stood for decades as a powerhouse of innovation and elegance. Over the past seven years, the brand has undergone a major transformation, refining its portfolio to better speak to the many facets of femininity.

Ready to dive into the world of political design? Tune in to hear Shar Biggers' wild ride designing for high-stakes presidential campaigns, from working on Hillary's 2016 run to the rollercoaster of the Biden-Harris rebrand.

The 2024 Global Font Use & Forecasting Survey by Monotype and Censuswide provides an in-depth look at current trends and future projections in the font industry. With insights from 4,777 participants across more than 13 countries, this survey investigates what design industry members are looking for and why they choose certain fonts.

Type is a mirror on culture — the themes of “now” create the visual cultures of tomorrow. Tune in to explore the themes in Re:Vision, a transformative approach to our annual trends report, and discover how type shapes the world around us.

Join us for a delightful chat with Taekyeom Lee, the graphic designer and educator who takes typography off the page and into the third dimension. Tune in now.

Join us for our final episode of 2024, where host Bill Connolly catches up with Creative Director Simon Waterfall. The two discuss Simon’s storied career, and where luck has brought him to today.

In this episode, host Tom Foley chats with Cat about building an ethical branding agency, tackling big projects, and having fun at work. Tune in now.

There comes a time in every organization’s life when a makeover becomes essential.