Digital branding

Have you ever cooked a meal at home and been delighted to find the perfect ingredient to complement your recipe? Maybe you forgot you had cilantro, crushed peanuts, or lemon juice, and it’s just the thing you needed to elevate your dish.

Terrance Weinzierl, Creative Type Director at Monotype, presented at Brand Talks Austin in December 2022, giving an overview of our ongoing research into the neuroscience of typography.

Deutsche Telekom, represented by its Senior Brand Manager Andreas Kirpal with Hendrik Bruning, Creative Director, Metadesign, presented their new house font TeleNeo.

Simon Betsch (Managing Partner KMS TEAM), will show in his keynote how brands can meet consumer expectations in times of social and economic upheaval.

Alex Swatridge, Creative Partner at DutchScot, delivered the keynote address at Brand Talks London in November 2022.

From a supercharged creative team to account managers, a Monotype Fonts subscription empowers every role in an agency.

‘Live’ from Adobe MAX

We recently packed up our recording gear and traveled to Adobe MAX, one of the largest creative conferences in the world, to scan people’s brains (yes, really) and connect with creatives just like you. Listen to the episode to find out more. 

Font. Music. Imagery. Colors. These elements are all integral to creating digital assets and marketing campaigns. Like Cinderella, however, only one magical font will fit a specific project or campaign. If a marketing or creative team finds what they think is the perfect font that helps express the message behind the effort, everything else seems to fall into place–except for legal font licensing.

Rebranding a business is not for the faint of heart. It’s an enormous operation that requires significant time and investment while offering the possibility of totally revitalizing a brand.

You’re at your desk reviewing your emails, and getting ready to kickstart a new design project tomorrow. You’ve read over the project brief, and you have a team call coming up to go over the project guidelines. It’s an exciting challenge, but you’re not sure where to begin.
 

It feels like real human beings are becoming rare these days. More and more, we find ourselves interacting with dodgy bots, synthetic voices, and artificial intelligence. Even the so-called real people we know as influencers are fundamentally fake. Visual filters are now the norm.

Many people think of fonts as static design elements, but in reality they are software files that regularly receive updates: anything from fixes, to expansions, or improvements, generally anything that often benefits the user in the long run.

There’s a Monotype Fonts plan for everyone — from individual freelancers to small and mid-sized teams, up to global enterprise organization.

Craig Ward: From metal type to the digital unknown.

This week, host Charles Nix sits down with Craig to talk about his career, his myriad side projects and quirky pastimes, and how technology could revolutionize the way we use type and ensure the rights of ownership for designers.

The way you purchase project fonts may seem like a minor detail, but it’s not. Purchasing a one-off font can introduce legal risk, extend project timelines, and cost you both time and money. Centralizing font discovery, licensing, and distribution with Monotype Fonts saves time and improves the creative process.

As our world becomes immersed in digital experiences, the type you use needs to keep up. Use this checklist to ensure your typeface meets the task at hand.