Digital branding

Last week, Monotype descended on San Francisco for our first in-person Brand Talks event in the golden city since 2019, read on for our thoughts following the event. 

Our lives are becoming increasingly digital, and the part of our digital life that’s grown the most in recent years is e-commerce. Whether ordering something from Amazon or browsing a clothing site for the perfect new shirt, it’s getting easier and easier to find what we’re looking for online. But as it stands, there are still some ways that search and discovery on many fonts-related e-commerce sites can be improved — such as by using machine learning to help inform their results.

Text rendering is an important component in the design of modern graphical user interfaces (GUIs) and digital media. With the increasing demand for high-quality graphics, animation and real-time rendering, the use of Graphics Processing Units (GPUs) for text rendering has become a popular solution.

Legibility is a crucial consideration when trying to choose a font for your project. Here’s how to find a legible font that will be easy on the eyes for your readers and customers.

We recently presented our 2023 Type Trends report during a lively, interactive webinar. Our Creative Type Directors and report curators, Emilios Theofanous and Terrance Weinzierl, walked through the projects featured in the report to a global audience of over 1,300 live attendees. There were too many thoughtful questions to answer during the Q&A, so we’ve taken the time to answer them below. Enjoy!  

Learn how to take styles from our 2023 Type Trends and apply them to your own designs. 

Have you ever cooked a meal at home and been delighted to find the perfect ingredient to complement your recipe? Maybe you forgot you had cilantro, crushed peanuts, or lemon juice, and it’s just the thing you needed to elevate your dish.

Terrance Weinzierl, Creative Type Director at Monotype, presented at Brand Talks Austin in December 2022, giving an overview of our ongoing research into the neuroscience of typography.

Deutsche Telekom, represented by its Senior Brand Manager Andreas Kirpal with Hendrik Bruning, Creative Director, Metadesign, presented their new house font TeleNeo.

Simon Betsch (Managing Partner KMS TEAM), will show in his keynote how brands can meet consumer expectations in times of social and economic upheaval.

Alex Swatridge, Creative Partner at DutchScot, delivered the keynote address at Brand Talks London in November 2022.

From a supercharged creative team to account managers, a Monotype Fonts subscription empowers every role in an agency.

From hidden viruses to incompatible applications, downloading free fonts comes with various challenges. Learn about the hidden dangers of free fonts and how a paid font library can help.

‘Live’ from Adobe MAX

We recently packed up our recording gear and traveled to Adobe MAX, one of the largest creative conferences in the world, to scan people’s brains (yes, really) and connect with creatives just like you. Listen to the episode to find out more. 

Font. Music. Imagery. Colors. These elements are all integral to creating digital assets and marketing campaigns. Like Cinderella, however, only one magical font will fit a specific project or campaign. If a marketing or creative team finds what they think is the perfect font that helps express the message behind the effort, everything else seems to fall into place–except for legal font licensing.

Rebranding a business is not for the faint of heart. It’s an enormous operation that requires significant time and investment while offering the possibility of totally revitalizing a brand.

You’ve been there before: there’s a new tool or system that could be useful for your organization or company, and now it’s up to you, and the rest of the leadership team, to decide whether it’s worth it.