Digital branding

Tag: Digital branding

12 articles

Highlights of HP Hood at Brand Talks Connected.

Mike Mandolese, Design Manager at HP Hood, explains how a quality-focused culture builds employee and customer trust and enables continuous improvement for design teams.

We’re all in this together: The importance of building a brand from the inside out.

Everyone knows the saying, “what’s on the inside matters most.” Sure, a person’s character is more important than what they look like, but how does this relate to branding? A brand needs to look and act a certain way to engage with its audience, right?

Highlights of Pentagram at Brand Talks Connected.

Britt Cobb, Associate Partner at Pentagram, joined Brand Talks Connected to talk about the importance of internal branding and share a project he did for Verizon.

Is it time to rethink how creative work gets done?

We’ve spent a lot of time thinking about the effect the pandemic has had on the collaborative process that drives creative work at companies everywhere. Here are some ideas about where things could be heading. 

James Sommerville keynote at Brand Talks Connected.

James Sommerville talks through his career, from Prince Charles and Attik all the way through Coca-Cola, and shares his perspective on design and branding.

On-demand webinar: Aligning the Enterprise with Brand Identity

Modern rebrands aren’t as simple as they used to be. In this webinar, Monotype's Type Director, Tom Foley, is joined by Rick Sellars, Creative Director at Interbrand London to discuss the ins and outs for a successful rebranding.

How fonts can help your customers feel right at home.

When it comes to your brand, your customers aren’t just evaluating your logo or your colors or the typography, they’re evaluating how your brand makes them feel. More than anything, brands are built on feelings—all the thought you put into design and the experience is simply in service of creating a feeling.

What’s a store for? Rethinking retail in the lockdown era.

As people—and brands—continue sprinting toward digitally immersed experiences, a human, personal online presence will make a big difference. Here’s how can design help make that possible.

How brands can stand out amidst the digital noise.

With seemingly every business in the world launching apps, online services, and other digital properties as they cope with disruptions from the COVID crisis, many brands are likely wondering how they can stand out from all the sudden digital noise.

How design and creativity can help meet this moment.

Perhaps the biggest challenge is not figuring out how to return to whatever “normal” used to look like, but how to let go of the vision we held for the future we thought we’d have.

The right tone in difficult times.

Let’s look at how design and typography can help keep brand sentiment strong while sending a message that assures your customers you get what’s going on.

How to keep your brand aligned along an ever-evolving customer journey.

Modern brands are not static, stationary objects. Today’s brands need to be agile and adaptable, permanently poised to respond to shifts in consumer expectations, emerging technology, and opportunities in other regions and languages.