M&M’S® has been bringing people around the world together for more than 80 years. This year, the iconic brand got a modern makeover, with a revamped purpose of creating a world where everyone feels they belong. Other changes include a fresh look and updated personalities for the famous M&M’S characters; a more inclusive and welcoming tone of voice; and a new, attention-grabbing typeface called All Together — a large, warm, playful, and conversational family.
Long gone are the days of zipping up folders of font files and sharing them across your organization, or even messier, embedding fonts in documents in the cloud in hopes that the design remains intact. We recently announced an expanded set of licensing rights which allows all employees within an organization to access Commercial Production Fonts in their desktop environments.
This week we’re welcoming Andrew Krivine, author and punk rock collector, alongside Michael Worthington, faculty at CalArts and co-founder of Counterspace. The creative duo is here to tell the tale of how they co-created the largest exhibition of punk and new wave graphics ever shown on the West Coast.
Over the past four years, we’ve been lucky to forge a reciprocal partnership with the Limerick School of Art & Design / TUS in Ireland. Both Creative Type Directors Tom Foley and Emilios Theofanous have now participated in workshops and modules at the leading fine art, design and creative media school. This year’s students were asked to write a message platform for one typeface and build a marketing plan and design assets to promote it in digital or print media.
Everyone knows the saying, “what’s on the inside matters most.” Sure, a person’s character is more important than what they look like, but how does this relate to branding? A brand needs to look and act a certain way to engage with its audience, right?
Modern rebrands aren’t as simple as they used to be. In this webinar, Monotype’s Type Director, Tom Foley, is joined by Rick Sellars, Creative Director at Interbrand London to discuss the ins and outs for a successful rebranding.
Modern brands are not static, stationary objects. Today’s brands need to be agile and adaptable, permanently poised to respond to shifts in consumer expectations, emerging technology, and opportunities in other regions and languages.
James Sommerville talks through his career, from Prince Charles and Attik all the way through Coca-Cola, and shares his perspective on design and branding.
Mark Borden, Editor-in-Chief and Head of Creative Strategy, House Industries, shares his perspective on the critical role of type in branding and culture. Learn more about Brand Talks here.
We’ve spent a lot of time thinking about the effect the pandemic has had on the collaborative process that drives creative work at companies everywhere. Here are some ideas about where things could be heading.
Phil Garnham, Senior Creative Type Director at Monotype Studio explores the evolution of type in digital and celebrates the heritage at the heart of the Burger King rebrand.
First published on BITE
In this week’s episode, Monotype Type Director, Terrance Weinzierl has an inspiring conversation with designer, educator, and design thinker, Adam Weiler, who currently leads the social innovation program at Steelcase, a furniture company founded in Grand Rapids, Michigan.
From alternates to X-height, this list of typography terms and definitions covers just about everything you’d want to know about fonts and typography.
Font superfamilies are vast collections of type that can meet a multitude of needs without compromising on consistency. But what defines a superfamily, exactly?
A letter is more than the sum of its parts, but sometimes it helps to know what those parts are called. And it may not surprise you to learn that in a field as meticulous as typography, every little piece of a letter has a name.
Following on from our research into how fonts are used in the beauty and automotive industries, in part three we take a look at ten luxury fashion brands. What is the most fashionable font style? How do these brands use typefaces to stand out from competitors and are there opportunities which are being missed?
The section sign, also called a silcrow, is a typographic mark used to reference a particular section of a document. Its shape derives from a double ‘s’, which in Latin stands for signum sectionis (meaning ‘section symbol’).
In part two of our research into the luxury sector and how font styles are used, we look at automotive brands. Still thought of as a masculine dominated industry we were interested to see if there were any similarities with our last study which was focused on the beauty sector.
There are certain font characteristics which have traditionally been thought of as representative of luxury like serifs and high contrast strokes. We wanted to do some research into the top luxury brands across beauty, fashion, automotive and travel to see which typefaces these brands are using and how. First up the beauty sector – do all beauty brands really use Optima? We looked at ten of the top brands and revealed a few surprises.
As type designers we can get immersed in an insular typographical bubble at times. It’s easy to forget that our language, the lingo, words and terms that we use to discuss, critique and refine our designs is under the constant pressure of discourse and scrutiny within, often redefining itself.
The dagger is an unusual character that many people don’t know exists but when I was designing FS Brabo it was one of my favourites. There is the dagger and the double dagger also known as the Obelisk and the Diesis. They are lesser known punctuation characters but have a surprising array of different uses.
The Americans with Disabilities Act (ADA) has changed the lives of countless Americans by prohibiting discrimination against individuals with disabilities.
Terrance Weinzierl, Creative Type Director at Monotype, presented at Brand Talks Austin in December 2022, giving an overview of our ongoing research into the neuroscience of typography.
Michu Benaim Steiner, Partner and CEO, and Lope Gutierrez, Partner of In-House International delivered the keynote address at Brand Talks Austin in December 2022