Featured article.
Designers and studios might be deeply familiar with Neue Helvetica, but it’s the product of a pre-digital era. Here are four reasons why it’s time to switch.
How do you choose a typeface when you’re the world’s biggest font foundry?
Monotype’s brand refresh needed to achieve the same consistency of communication that it champions for its customers. But what’s the answer when you’re a type foundry with literally tens of thousands of fonts to choose from, and multiple products and services to design for?
Announcing the 2019 Type Champions!
Monotype is thrilled to introduce the inaugural recipients of the Type Champions Award, a new program that recognizes brands for their creative, innovative, and memorable use of typography in developing and maintaining their brand identities.
In our on-demand era, creative asset licensing is more challenging than ever.
It’s safe to say that few people, if any, set out to commit copyright infringement. The reality is that most individuals and brands fully intend to pay.
Good Type series
Good Type, part 1: Good type respects its elders.
This first installment of the Good Type series shows how traces of the same forms and styles emerge again and again as fonts are created or revived.
Good Type, part 2: Good type has a voice.
If fonts could speak, what would they say? The second installment of our Good Type series looks at how the fonts you choose impact the voice of your brand.
Good Type, part 3: Good type reads to you.
Conveying a clear message means using a typeface that's effortless to read. This installment of the Good Type series examines which factors affect readability.
Where digital and physical meet: The future of retail.
The idea of brick and mortar stores has been a hot topic lately. Are they dying? Thriving? Whatever you believe, they’re changing, with an eye toward digital.
Behind the font: Carl Crossgrove of the Monotype Studio.
Behind the font highlights the people and process behind the fonts you love and use. This installment features Carl Crossgrove of the Monotype Studio.
Behind the font: The challenges of going it alone.
Typeface design is a mysterious business. While most people are acquainted with the dropdown menu in Word or a website like MyFonts, not everyone realizes there’s a host of independent designers and foundries all quietly making their contribution to visual culture.
Featured video.
Helvetica® is perhaps the best-known typeface of all time, inspiring designers across multiple generations and around the world. Recently, Monotype’s Studio team released Helvetica® Now, a reimagination available in three optical sizes - Micro, Text, and Display. Every character has been redrawn and refit; with a variety of useful alternatives added.
Q&A: Alex Mecklenburg talks innovation ahead of Brand Day London.
Ahead of her keynote at Brand Day London, we caught up with Alex Mecklenburg to talk branding, innovation and customer experience.
The perils of piecemeal font licensing.
Whether you’re a startup that recently hit the big time or a legacy brand with offices around the world, a messy font library can cause major headaches.
Brand Day London: driving innovation with user-generated content at NH Hotel Group.
Olapic and client NH Hotel Group tell the story of the hotel chain’s journey to bring customers into their marketing by leveraging user-generated content.
Holograms for home: how Wayfair is using augmented reality to transform the shopping experience.
Companies like Wayfair are proving that augmented reality can serve as a useful touchpoint and enhance online shopping.
Read our ebook: 5 type trends for brands to consider in 2020
Trends in type design are often an indicator of broader shifts in brand strategy. Through conversations with designers and creative leaders, as well our Monotype Studio team, we have identified five trends for brands to consider as they build their visual identities in the next year and beyond.
eBook: Your type
From the cursive script taught in first grade to the bubble type that filled teenage diaries to the decorative name style that adorned your favorite band T-shirt, type has and always will be a fundamental part of our self-expression. In this eBook, you'll learn more about the differences between choosing custom, modified, and library fonts, and how foundries and agencies can work together on your behalf.
How type helps you rebrand for the future.
Modern rebrands are about more than just updating your visual identity. See how fonts help rebranding companies meet their customers' expanding expectations.
Read our eBook: Always read the fine print
This ebook takes a look at the evolution of font design to illustrate why today's brands need fonts optimized for the customer experience. The eBook gives examples of how new fonts are created (and old favorites are reimagined) to handle the demands of modern technology, so you can ensure the font you choose for your brand won't let you down.
Brand Day London: how Strichpunkt redesigned Audi for 2025.
Design agency Strichpunkt talks through the unorthodox approach to their award-winning redesign of Audi at Brand Day London.