Featured article.
Creatives are the primary users of the fonts, but licensing approval typically runs through other departments. Here are a few key concepts all designers should understand.
What should brands know about variable fonts?
If you’ve hung around any type designers lately (and maybe even some graphic designers), you’ve likely heard of variable fonts. You might not know exactly what they are (more on that shortly) or what they do, but you’ve likely gathered that the design community is pretty excited about them.
You’ve also probably heard that they aren’t quite … ready. That they’re mostly just experimental, a fun toy and nothing more.
Announcing the 2019 Type Champions!
Monotype is thrilled to introduce the inaugural recipients of the Type Champions Award, a new program that recognizes brands for their creative, innovative, and memorable use of typography in developing and maintaining their brand identities.
How to keep your brand aligned along an ever-evolving customer journey.
Modern brands are not static, stationary objects. Today’s brands need to be agile and adaptable, permanently poised to respond to shifts in consumer expectations, emerging technology, and opportunities in other regions and languages.
How do you choose a typeface when you’re the world’s biggest font foundry?
Monotype’s brand refresh needed to achieve the same consistency of communication that it champions for its customers. But what’s the answer when you’re a type foundry with literally tens of thousands of fonts to choose from, and multiple products and services to design for?
Behind the font: Carl Crossgrove of the Monotype Studio.
Behind the font highlights the people and process behind the fonts you love and use. This installment features Carl Crossgrove of the Monotype Studio.
Behind the font: The challenges of going it alone.
Typeface design is a mysterious business. While most people are acquainted with the dropdown menu in Word or a website like MyFonts, not everyone realizes there’s a host of independent designers and foundries all quietly making their contribution to visual culture.
Font licensing, simplified.
Font licensing doesn’t have to be complicated. Here’s everything you need to know about font licenses: What they are, how they work, and why you need them.
Brands built for the future: A recap of Brand Talks London 2019
Brand Talks featured speakers from leading global brands and agencies who discussed the primary factors influencing brand identity in a modern world.
Part 2: from TrueType GX to Variable Fonts
Tom Rickner introduces Monotype's first Variable font, available free on GitHub, and shares his research into potential use cases for variable fonts.
How the Whitney uses type to build an identity around art.
Speaking at Typographics 2017, Director of Design Hilary Greenbaum explained how typography helps the museum keep the focus on its art.