Type resources for designers and brand owners

Featured article.

More of everything, for everyone. Introducing Helvetica Now Variable.

Helvetica Now Variable, new from the Monotype Studio, offers more than a million new Helvetica styles in one state-of-the-art font file, allowing you to create infinite shades of expression, incredible typographic animations, and ultra-refined typography.

What's new.

Creative Characters Ep. 14: Landland.

This week’s guests are Jessica Seamans and Dan Black, who together comprise Landland. We discuss their early days of going to (and playing in) DIY punk shows, how screenprinting keeps you humble, and the evolving relationship between music and the art of the poster.

Creative Characters Ep. 12: James Edmondson.

In our twelfth episode, Creative Type Director Charles Nix speaks with James Edmondson, founder of OH no Type Company in California. James shares how he got his start in typography, as well as his perspective on designing a fulfilling creative career.

5 tips for building a better font licensing strategy.

Kevin Laurino, Manager of Art & Print Production, Retouching, and Finishing at Netflix, shares some experiences from his career-long relationship with fonts and how to tame the beast that is managing a brand’s font licensing. Here are some tips to help get you started.

Font resources for brands.

We’re all in this together: The importance of building a brand from the inside out.

Everyone knows the saying, “what’s on the inside matters most.” Sure, a person’s character is more important than what they look like, but how does this relate to branding? A brand needs to look and act a certain way to engage with its audience, right?

On-demand webinar: Aligning the Enterprise with Brand Identity

Modern rebrands aren’t as simple as they used to be. In this webinar, Monotype’s Type Director, Tom Foley, is joined by Rick Sellars, Creative Director at Interbrand London to discuss the ins and outs for a successful rebranding.

How to keep your brand aligned along an ever-evolving customer journey.

Modern brands are not static, stationary objects. Today’s brands need to be agile and adaptable, permanently poised to respond to shifts in consumer expectations, emerging technology, and opportunities in other regions and languages.

Creating in the COVID era.

Is it time to rethink how creative work gets done?

We’ve spent a lot of time thinking about the effect the pandemic has had on the collaborative process that drives creative work at companies everywhere. Here are some ideas about where things could be heading. 

Soft serve digital and the importance of nostalgia during a crisis

Phil Garnham, Senior Creative Type Director at Monotype Studio explores the evolution of type in digital and celebrates the heritage at the heart of the Burger King rebrand.

First published on BITE

How design and creativity can help meet this moment.

Perhaps the biggest challenge is not figuring out how to return to whatever “normal” used to look like, but how to let go of the vision we held for the future we thought we’d have.

Font expertise from the Monotype Studio.

Typography terms and definitions.

From alternates to X-height, this list of typography terms and definitions covers just about everything you’d want to know about fonts and typography.

What are font superfamilies and why do we need them?

Font superfamilies are vast collections of type that can meet a multitude of needs without compromising on consistency. But what defines a superfamily, exactly?

What’s in a letterform?

A letter is more than the sum of its parts, but sometimes it helps to know what those parts are called. And it may not surprise you to learn that in a field as meticulous as typography, every little piece of a letter has a name.

All resources.

Monotype x Middlesex

This year, we had the joy of collaborating with Middlesex University and Andy Gossett’s typography module. Phil Garnham (Creative type director and Middlesex alumni) and Emilios Theofanous (Type Designer, Monotype), had the opportunity to host two online sessions, initially to help kickoff the project and a later session during the semester to discuss the process, critique the designs and answer any type design related questions.

Creative Characters Ep. 11: Lauren Hom.

In episode 11, Monotype’s Jay Loo interviews Lauren Hom, celebrated designer and hand-lettering artist. The two discuss how to build a creative career, and Lauren shares a new passion she is preparing to pursue.

What is the new normal?

Juan Villanueva, Type Designer at Monotype was interviewed by Print Magazine to discuss his thoughts on what the new normal could look like post-pandemic. Thinking introspectively, Juan was asked how his ‘old normal’ differs from his ‘new normal’ in his creative work and lifestyle. Check out the below to explore Juan’s thoughts - and ask yourself does post-pandemic mean ‘the new normal’ or ‘the next normal’ to you?

First published on Print Magazine.