Tag: Typography87 articles
We’ve compiled six common myths around the role of text in augmented and virtual environments and reasons why these challenges don’t hold true.
It was Beatrice Warde who first compared typefaces to the clothes that words wear. A finely tailored suit can completely change a person's appearance, and in the same way typefaces can drastically alter what words mean, how they work, and how they make us feel.
Much like people, typefaces are multifaceted. They can be practical and straightforward, or they can be expressive and full of contrast, depending on how they're used. Making the most of a typeface means knowing how to unlock its secrets.
Monotype’s brand refresh needed to achieve the same consistency of communication that it champions for its customers. But what’s the answer when you’re a type foundry with literally tens of thousands of fonts to choose from, and multiple products and services to design for?
A good typographic system is like a family—and just like people, it comes in all shapes and sizes.
Choosing the right typeface can be a daunting task for any brand. At this year’s Adobe MAX conference in Los Angeles, California, we explored this topic in greater detail.
When designing with type, the use of numbers can take a layout from good to great. I’ll detail the four main styles below, what they look like, and how to use them to the best of their ability. I’ll also add a few tidbits of related information as we go.
Fonts sit at an interesting intersection, somewhere between utility and beauty. They're part of the designer's toolbox, but go far beyond practicality—they have the power to provoke a powerful response.
Conveying a message with clarity means finding a typeface that's effortless to read. That goes a step further than making sure people can interpret it with ease.
The Japanese government recently announced that the reign of the next Japanese emperor will be called the “Reiwa” era. The era will officially begin when Crown Prince Naruhito is crowned on May 1, succeeding his father, Emperor Akihito.
Typeface design is a mysterious business. While most people are acquainted with the dropdown menu in Word or a website like MyFonts, not everyone realizes there’s a host of independent designers and foundries all quietly making their contribution to visual culture.
Monotype is thrilled to introduce the inaugural recipients of the Type Champions Award, a new program that recognizes brands for their creative, innovative, and memorable use of typography in developing and maintaining their brand identities.
This year we are, once again, proud to support the D&AD New Blood Awards, celebrating the brightest new talent in the design industry. Monotype's 2017 brief challenged entrants to embody and express the importance of cultural diversity through a typography-led campaign or solution. After more than 3,000 entries, we are proud to showcase the 2017 Pencil winners, along with commentary from judges, Nadine Chahine and Malou Verlomme.
Placard Next is a reimagined version of a 1930s poster design, that takes all the original quirky details and refines them for digital use. Its condensed versions pack an instant typographic punch when used at large sizes, introducing some unusual flavor to posters, headlines and anywhere else designers need to make a statement.
With their first site redesign in seven years, TED turned to Neue Helvetica as the perfect typeface for conveying ideas worth spreading.