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“Typography never sleeps.” In his piece for Transform Magazine, Senior Executive Creative Director at Monotype Charles Nix reflects on what it actually means to maintain a brand system at scale, and why the goal was never perfection in the first place. What Charles argues for is visibility. Counting and qualifying fonts, mapping typographic workflows, auditing governance models, assessing brand assets. It’s all essential for managing typography and brand systems well.

Monotype Imaging Inc. today announced the appointment of Karen Brewer as Chief Marketing Officer (CMO). Karen joins Monotype with more than 25 years of experience leading marketing, growth, and go-to-market strategy for some of the world’s leading technology companies, including Adobe, Autodesk, and Cisco. Throughout her career, Karen has helped these organizations strengthen their market position, accelerate growth, and build high-performing marketing teams.

There is a social contract that connects brands and consumers. Brands that consistently show up, and own up when they make mistakes, are more likely to attract loyal customers. This is because trust is the highest representation of brand value. Read more from Monotype’s VP of Client Engagement & Growth Bill Connolly in his latest piece with the Rolling Stone Culture Council on brands, trust, and how AI tools fit into the equation.

Monotype® has launched the MyFonts app in ChatGPT, bringing professional font discovery into a conversational AI environment where creative decisions are increasingly being made. By connecting the MyFonts® app in ChatGPT®, designers, marketers, and creative teams can now explore type conversationally using plain language to describe their creative needs and receive real, licensable font recommendations without leaving the AI tool where their ideas are already taking shape. The integration is available now on ChatGPT in the United States, powered by Monotype’s library of over 250,000 fonts.

AI is transforming creative work, speeding up creative workflows, while also exposing what still requires human expertise. AI is a great iterator, but not a replacement for creative judgement. The decisions that shape a brand — proportion, personality, cultural context, and consistency — still require a human eye. And as organizations use AI to create content at a greater scale, strong typographic systems are becoming more important than ever. In an article for TechRadar Pro, Phil Garnham, Executive Creative Director at Monotype, explores how AI and design can work together and why typography is increasingly a strategic business consideration.

Monotype Imaging Inc. today launched Gotham® Variable, a major evolution of the iconic Gotham typeface, introducing continuous control across weight and width in a single, performance-optimized file. Available now on Monotype Fonts™, Monotype Connect™, and MyFonts®, Gotham Variable transforms a modern typographic classic into a dynamic design system built for how brands, products, and experiences are designed today.

In this recurring feature in our “Fonts Having a Moment” series, we’ll be exploring cities around the world through the dual lenses of culture and typography, guided by our friends at Monotype and some of our partner foundries. Join us on this exciting virtual journey! This time, get to know Jakarta, Indonesia with Gumpita Rahayu of Tokotype. 

Innovation has dramatically reduced the friction we experience in our working lives, increasing our capacity for productivity and leaving more space for creative thinking. For creative industries and brands, this evolving shift reveals a vital need to create new workflows and structures to fit our new ways of working. With generative AI increasing our capacity to create and iterate creative assets at scale, creative infrastructure will quickly become a strategic imperative. 

Generative AI tools drastically reduce the friction found in traditional design processes, removing manual check-in and review points, while also super-charging the amount of content being produced. While these increased efficiencies can give companies more time for experimentation and content personalization, they can also result in fragmented brand expression. How can enterprise brands take advantage of these new tools strategically while at the same time proactively safeguarding their brand integrity? In his latest piece for the Forbes Technology Council, Neeraj Gulati, Chief AI Officer at Monotype, explains why enterprises must develop smart systems and incorporate brand integrity concerns as a key part of their AI strategy.