Tag: Brand design48 articles
Monotype’s brand refresh needed to achieve the same consistency of communication that it champions for its customers. But what’s the answer when you’re a type foundry with literally tens of thousands of fonts to choose from, and multiple products and services to design for?
What if what you’re selling isn’t really a thing at all?
What does it mean to be believable? This was the core question explored by a trio of speakers at Brand Talks: Creating Connections, in New York City. The answer is simple: Actions speak louder than words. But for marketers trying to form genuine, lasting relationships with modern customers, embodying that ideal is more complicated than it seems.
Last week, thousands of marketers, advertisers, and creatives converged in Las Vegas for the Adobe Summit. Held at the Sands Expo Convention Center, the event featured a myriad of opportunities for training, networking, and sharing industry best practices, with tracks segmented across several verticals including financial services, media and entertainment, retail, travel, and more.
Typeface design is a mysterious business. While most people are acquainted with the dropdown menu in Word or a website like MyFonts, not everyone realizes there’s a host of independent designers and foundries all quietly making their contribution to visual culture.
With their first site redesign in seven years, TED turned to Neue Helvetica as the perfect typeface for conveying ideas worth spreading.
Open up any book. Peruse a magazine article. Whether you’re reading printed or digital material, the content is the focus. You probably haven’t realized how the typography works in a deliberate way to communicate the information clearly and legibly. After all, it is the content at the core, not the design. However, fonts play an indispensable role in shaping your experience of published media.
Choosing the right font for your next project is more than just an aesthetic decision. Brands have numerous factors to consider, from price to deadlines to the importance of being unique, all of which influence the selection process.
Tiny type poses a big design challenge. “Micro type”—typically under 10 point—is a fast-growing part of our collective reading diet. Whether in eBooks, smart watches, package labeling, or any number of “micro type” environments, when letterforms become smaller, spacing gets tight, details get lost, and forms blend together. The resulting legibility issues can make for a frustrating reading experience.
There’s so much more to political campaigns than ideology. Sure, there’s the political party (or lack thereof), core beliefs and issues, debate performance, and events. But a silent, less obvious contributor to a campaign is the design behind it—the nonverbal communication conveyed through font choices, design elements, and color palette—that impacts our perception of a candidate.
For many, Helvetica is the epitome of neutrality. It's known for being the blank page or the empty vessel; the typeface that stands back and lets others do the talking. As such, Helvetica has been enormously successful in corporate branding—think companies like American Apparel, Knoll and Muji, both of which have built their visual identities around Helvetica.
Anyone who has worked with type understands its incredible ability to influence meaning. In the hands of a good designer, the most subtle shift in form can drastically alter a message and its effect on the reader.
We caught up with Juan Erquicia, Group Brand Manager at Santander, following his presentation at Brand Talks London 2019. Here, Erquicia discusses the hurdles his brand faced heading into its rebrand, and how a custom font from Monotype helped solve those challenges.
Fonts play an important role in delivering a smooth experience to financial customers, and also help financial institutions keep up with evolving expectations.
Retail customers are scattered across a wide range of touchpoints and react with them all interchangeably. However, they're all linked through the mobile experience.
When your business is the printed word, your use of type is serious business. From the introduction of the Times New Roman® typeface in 1932 through to its Times Modern fonts today, The Times newspaper’s use of type has been a critical and iconic aspect of its brand.