Tag: Brand design59 articles
Partnering with Interbrand and Monotype, Santander redesigned its brand to become more modern, more digital and more in tune with a new generation of consumers.
Fonts are more than a pretty face. Underneath their polished surface is an intricate array of data and functionality that few people ever see. Yet this hidden world is integral to the reliability, performance and appearance of a font.
Our last Brand Talks event of the year focused on insights gained from the best in branding from 2019, and the emerging brand and design trends for 2020.
Modern brands are not static, stationary objects. Today’s brands need to be agile and adaptable, permanently poised to respond to shifts in consumer expectations, emerging technology, and opportunities in other regions and languages.
Theo Inglis chats with graphic designer, writer, lecturer, editor and publisher, Adrian Shaughnessy, about his love of design, vinyl and album art.
Lovers and Greenpeace talk through their campaign, End Ocean Plastics which aims to drive awareness of ocean pollution and drive urgent change.
A custom version of Proxima Nova will streamline Royal Caribbean’s digital presence for clear and confident communication with Chinese customers.
Companies in the financial services sector must keep pace with shifts in consumer behavior and expectations. Our latest eBook outlines five ways fonts can help.
Trends in type design are often an indicator of broader shifts in brand strategy. Through conversations with designers and creative leaders, as well our Monotype Studio team, we have identified five trends for brands to consider as they build their visual identities in the next year and beyond.
From the cursive script taught in first grade to the bubble type that filled teenage diaries to the decorative name style that adorned your favorite band T-shirt, type has and always will be a fundamental part of our self-expression. In this eBook, you'll learn more about the differences between choosing custom, modified, and library fonts, and how foundries and agencies can work together on your behalf.
This ebook takes a look at the evolution of font design to illustrate why today's brands need fonts optimized for the customer experience. The eBook gives examples of how new fonts are created (and old favorites are reimagined) to handle the demands of modern technology, so you can ensure the font you choose for your brand won't let you down.
Maintaining good brand health and a strong visual identity is essential to developing trust with your customers. It also requires constant focus and a willingness to adapt and experiment on the fly. We’ve highlighted areas you can’t ignore if you want to deliver the experience consumers expect.
The decision to update your brand is rife with uncertainty, especially in our fast-paced, ever-evolving modern world. When is the right time? Is there a right time? Can you truly update for the future, or will you always feel two steps behind?
Last week, thousands of designers, producers, and creatives descended upon Los Angeles for Adobe MAX, which brings together the creative community for hands-on workshops, inspirational keynotes, and updates on the latest in technology.
Monotype’s brand refresh needed to achieve the same consistency of communication that it champions for its customers. But what’s the answer when you’re a type foundry with literally tens of thousands of fonts to choose from, and multiple products and services to design for?
Two Brand Talks presenters discuss the importance of creating conversation with customers, and how fonts help build connections across platforms.
Actions speak louder than words. But for marketers trying to form genuine, lasting relationships with their customers, embodying that ideal is complicated.
This year's conference centered on how brands can develop a more effective distribution approach. Here are a few primary trends we believe will matter in 2019.