Tag: Type trends.13 articles
Charles Nix, Creative Type Director at the Monotype Studio, takes us on a journey through the evolution of Helvetica®, from its earliest beginnings through to where we are today—the powerful and functional Helvetica Now Variable.
Join Monotype & Shutterstock on this live webinar and discover the trends driving branding and design today, and take a look at what’s on the horizon for 2021 and beyond.
Monotype’s Type Trends report explores how today’s brands are using innovative typography to build identities ready for an ever-evolving future. Featuring examples from a myriad of industries and global regions, you will see how type is reflecting the interests of modern consumers.
After a year like no other, and with an ever-changing future ahead, it is truly an exciting time for the creative industry. Join Charles Nix and Phil Garnham from the Monotype Studio for an in-depth look at the typographic trends that have emerged from this experience.
Phil Garnham, Senior Creative Type Director at Monotype Studio explores the evolution of type in digital and celebrates the heritage at the heart of the Burger King rebrand.
First published on BITE
As businesses continue to ramp up their digital offerings amidst the Covid-19 pandemic, many designers, brands and agencies are turning their attention to variable fonts. But for many, the question remains: What are variable fonts, and what is the potential of variable fonts to transform how we are communicating on the web?
In an innovative and dynamic approach to the new Variable font format, Fontsmith (now part of the Monotype Studio) and Dutch branding agency VBAT created a responsive logo font for Amsterdam’s new WPP campus — a logo which changes according to interaction and time, as people move throughout the space so do its letterforms.
When it comes to your brand, your customers aren’t just evaluating your logo or your colors or the typography, they’re evaluating how your brand makes them feel. More than anything, brands are built on feelings—all the thought you put into design and the experience is simply in service of creating a feeling.
As people—and brands—continue sprinting toward digitally immersed experiences, a human, personal online presence will make a big difference. Here’s how can design help make that possible.
See how we helped Duolingo find its voice (and its wings) with a custom brand font.
We’ve compiled six common myths around the role of text in augmented and virtual environments and reasons why these challenges don’t hold true.