Tag: Global language support17 articles
As a disclaimer: There are no big secrets here, no giant revelations from my 20 years of design and type experience, but it may be helpful to see how someone else goes about the process of narrowing down their font options. Once you start giving focused thought and deliberate time to choosing fonts, your choices will get better.
Get inspired, stay adaptable, and deliver on-trend work with time-saving tools within Monotype Fonts.
Paid fonts are superior to free fonts in a variety of ways (and no, we’re not just saying that because we sell fonts). Learn what separates a premium font from a free font from experts at Monotype.
In the words of Monotype Creative Director, Charlie Nix, “Branding is always happening. There are no static brands.” And because brands are constantly evolving, they need pillars in place to keep them united.
It’s more important than ever to bring a sense of humanity and authenticity to your messaging. And if your type is the voice of your brand, then it’s doubly important to make sure it’s saying the right things.
Agency creatives understand the integral role fonts play in communicating a brand’s message through multiple touchpoints, but using fonts in a modern landscape requires licensing and intellectual property experts. To get ahead of the game, creatives need to learn how to use fonts to their advantage in a way that allows their clients’ brands to not only stand out, but adapt to new technologies and expanding consumer needs.
In case you missed it: there have been some major world and culture shifts lately! At the risk of attributing everything to the COVID in the room, the global pandemic has sparked lasting feelings of isolation and a deeper reliance on digital experiences.
Like all software, fonts can introduce legal and technical risks to your organization. Find out how the Monotype Fonts platform reduces those risks.
Tight deadlines can take the fun out of searching for fonts. Instead of thoughtfully searching for and finding the right font, you often have to settle for “good enough.” See how an intuitive search process can help you find the right font fast.
Presentation given by Nicole Johnson, Associate Director of User Experience, Iconmobile, at Brand Talks Connected.
As it grew and expanded into new regions, Orange found that its font capabilities were not keeping up. Support for new languages was inconsistent, different teams were using different licenses and fonts, and there was concern about degrading brand recognition and license infringement.
The city of Dubai partnered with Microsoft and Monotype to create a typeface that reflects Dubai’s energetic nature in both Latin and Arabic.
A custom version of Proxima Nova will streamline Royal Caribbean’s digital presence for clear and confident communication with Chinese customers.
The SST font tackles a central challenge of branding – universality. The SST superfamily supports more than 90 languages including Japanese, Thai and Arabic.
This custom-designed font family, Alibaba Sans, will help partners and customers power on-brand designs.