Type design

Tag: Type design

25 articles

The world’s first variable font logo.

In an innovative and dynamic approach to the new Variable font format, Fontsmith (now part of the Monotype Studio) and Dutch branding agency VBAT created a responsive logo font for Amsterdam’s new WPP campus — a logo which changes according to interaction and time, as people move throughout the space so do its letterforms.

Monotype Agrees to Acquire URW Type Foundry

We’re very excited to share that Monotype has agreed to acquire URW Type Foundry, a subsidiary of Global Graphics PLC. Based in Hamburg, Germany, URW is an innovative font and software provider, with extensive experience in designing and engineering fonts to service the needs of global brands. We’re proud to welcome the team to the Monotype family.

Tiny reminders to stay home.

Typography is an important component of great design. And for designers, selecting the right type can be an enormous challenge with so many varying styles and weights to choose from. To help, pangrams are often used to quickly get an overview of what a particular font looks like in use.

Duolingo case study.

See how we helped Duolingo find its voice (and its wings) with a custom brand font.

Fontsmith arrives in the Monotype library.

Fontsmith's roster of typefaces, along with its years or experience and expertise, are part of the Monotype library and available for all Mosaic customers.

How the Whitney uses type to build an identity around art.

Speaking at Typographics 2017, Director of Design Hilary Greenbaum explained how typography helps the museum keep the focus on its art.

Six myths about text in augmented and virtual reality.

We’ve compiled six common myths around the role of text in augmented and virtual environments and reasons why these challenges don’t hold true.

Good Type part 10: Good type can stretch.

Choosing a typeface to represent a brand's voice isn't an easy decision, and it becomes more complicated when companies have to factor in the future. Type offers brands an immense amount of value, but it needs to be able to stretch.

Good Type part 9: Good type has secrets.

Much like people, typefaces are multifaceted. They can be practical and straightforward, or they can be expressive and full of contrast, depending on how they're used. Making the most of a typeface means knowing how to unlock its secrets.

How do you choose a typeface when you’re the world’s biggest font foundry?

Monotype’s brand refresh needed to achieve the same consistency of communication that it champions for its customers. But what’s the answer when you’re a type foundry with literally tens of thousands of fonts to choose from, and multiple products and services to design for?

Good Type part 8: The Devil in the Details.

Just as a torn seam or a missing button would spoil the effect of a perfectly tailored suit, so too can the details of a typeface put readers off.

Good Type part 7: Good type is a global traveler.

Today's brands need to speak a wide range of languages. This installment of Good Type examines the different ways type can take your message across the globe.

Talking creative collaboration with UK Type Director Tom Foley.

UK Type Director Tom Foley discusses how today’s brands can deliver stunning, impactful creative work--if they can get everyone on the same page.

Good Type part 6: Good type is a team player.

Pairing typefaces is one of the more challenging tasks a typographer faces. This installment of Good Type examines the different ways designers can pair fonts.

Good Type part 5: Good type is family.

A good typographic system is like a family—and just like people, it comes in all shapes and sizes, allowing it to address a range of design requirements.

Typography Dilemma: Choosing Custom, Modified, or Library Type.

Choosing the right typeface can be a daunting task for any brand. We explored this topic in greater detail during a panel discussion at this year's Adobe MAX.

OpenType walkthrough: How to use figure styles in Illustrator.

When designing with type, the use of numbers can take a layout from good to great. Here's how to use them to the best of their ability.

Good Type part 4: Good type can fly solo.

When it comes to the display fonts, there's more freedom to experiment and play. Not just with the type itself, but with people's expectations.