Tag: Global branding fonts
58 articles
Letters of likeness. A custom typeface for the National Portrait Gallery.
In early autumn of 2022, EDIT invited Monotype to partner on one of London’s most anticipated rebrands, the refurbished National Portrait Gallery which is home to some of the world’s most iconic and progressive portraits. Read on for the full customer story.
Utility, authority, and a hint of steel for Bekaert.
Utility, authority, and a hint of steel for Bekaert.
Five takeaways from Brand Talks San Francisco.
Last week, Monotype descended on San Francisco for our first in-person Brand Talks event in the golden city since 2019, read on for our thoughts following the event.
Picsart & Monotype: A dynamic collaboration that empowers creators around the world.
Picsart x Monotype
Picsart x Monotype: A dynamic collaboration that empowers creators around the world.
Monotype and Picsart have built a partnership that’s fueling creativity for Picsart’s 150 million monthly global users. Picsart, the world’s largest digital creation platform, allows creators of all levels to design, edit, draw, and share photo and video content. The platform has amassed one of the world’s largest open-source content collections with its assortment of photos, stickers, backgrounds, templates, and more. Monotype-supplied fonts are one of the most popular elements in the creation of these content types; in 2022, fonts were used in more than 1 billion editing sessions on the Picsart platform.
Utility, authority, and a hint of steel for Bekaert.
Monotype designed a pair of custom typefaces for global market leader in steel wire transformation and coating technologies, Bekaert, creating a bold, modernist design that speaks to the company’s extensive history and industrial heritage. The typefaces are an integral part of a company-wide rebrand, led by Interbrand and designed to support Bekaert’s ambition to be the leading partner in shaping the way we live and move: safe, smart, sustainable.
Brand Talks London Introduction with Tom Foley.
Tom Foley opens Brand Talks London with an exploration of how much the customer has changed over the last several years – namely around the importance of activism, social justice, and environmental ethics.
Here’s why leadership should care about company fonts.
You’ve been there before: there’s a new tool or system that could be useful for your organization or company, and now it’s up to you, and the rest of the leadership team, to decide whether it’s worth it.
Change management resources that will simplify the switch to Monotype Fonts.
Moving to a font subscription service model? Here are the resources you need that will help you make the transition to Monotype Fonts easier.
Monotype Fonts FAQ for IT.
Monotype Fonts was designed with designers in mind, as we like to say. But it’s also true that we built it to meet the needs of modern organizations, which also means building for a range of teams, including IT.
Why Monotype Fonts makes financial sense for creative teams.
Depending on how you currently manage your fonts, paying for a Monotype Fonts subscription can be an upfront investment that provides a substantial return. But as with anything that requires a yearly fee, it’s natural to wonder whether spending money on a font management tool makes financial sense to your creative team.
How typography can make your brand feel more human.
It’s more important than ever to bring a sense of humanity and authenticity to your messaging. And if your type is the voice of your brand, then it’s doubly important to make sure it’s saying the right things.
Collaboration above all: How Monotype Fonts makes it easy for agencies.
Collaboration above all: How Monotype Fonts makes it easy for agencies.
Agencies: Here’s how to handle multiple clients’ font design needs.
Picture it: Your agency is the talk of the town. You’ve acquired multiple clients, with new ones ready to sign on soon. Exciting opportunities are on the horizon. Account managers are thrilled. Leadership is thrilled. The creative team is also thrilled… but will onboarding a new client be the last, stress-inducing straw for your design team?
8 Common mistakes to avoid when choosing brand fonts.
When you’re a designer, it’s thrilling to create a new brand or update an existing one. You get to be creative! Strategic! You get a chance to make your mark!
In addition to deciding on a color palette and imagery style, you get to choose foundational typefaces for your brand. But font selection should not be based on looks alone.
Why font performance matters & how to look for high-performing fonts compatible with your brand.
As your brand identity evolves, chances are you may be feeling some growing pains. You might be stretching as you search for the appropriate vision and brand identity for your evolving brand. We know firsthand that choosing the right fonts matters—font performance is crucial to delivering a positive customer experience, extending their connection to your brand.