Global branding

Tag: Global branding fonts

12 articles

Highlights of Netflix at Brand Talks Connected.

Presentation given by Kevin Laurino, Manager, Art & Print Production, Retouching & Finishing, Netflix. 

Santander x Brand Talks: Highlights, part two.

In part two of their Brand Talks presentation, Juan Erquicia, Group Brand Manager at Santander, and Lucas Machado, Associate Design Director at Interbrand, discuss Santander’s custom typeface and other brand elements as part of the recent rebrand.

Santander x Brand Talks: Highlights, part one.

Juan Erquicia, Group Brand Manager at Santander, and Lucas Machado, Associate Design Director at Interbrand, discuss the creation of Santander’s new logo as part of the recent rebrand.

#CreativeMatters challenge recap.

Over the past several weeks, the creative community has stepped up, designing art that motivates, informs, and brings people together during an increasingly challenging time.

Greater digital and global reach for Orange

As it grew and expanded into new regions, Orange found that its font capabilities were not keeping up. Support for new languages was inconsistent, different teams were using different licenses and fonts, and there was concern about degrading brand recognition and license infringement.

Dubai Font: a future-facing typeface for the city and its people

The city of Dubai partnered with Microsoft and Monotype to create a typeface that reflects Dubai’s energetic nature in both Latin and Arabic.

Brand Talks Connections London: Looking back to move forward

Our last Brand Talks event of the year focused on insights gained from the best in branding from 2019, and the emerging brand and design trends for 2020.

How SNCF delivers consistent, reliable customer service.

Corporate typeface helps a timeless railway company now and into the future.

Powering development in new markets for Royal Caribbean

A custom version of Proxima Nova will streamline Royal Caribbean’s digital presence for clear and confident communication with Chinese customers.

SST: a font for everywhere.

The SST font tackles a central challenge of branding – universality. The SST superfamily supports more than 90 languages including Japanese, Thai and Arabic.

A wordless future? What Mastercard’s new logo tells us about the modern brand.

Mastercard made waves when it announced that it will drop the word “Mastercard” from its logo. But is it the right decision for every brand?