Global branding

Picsart x Monotype

Monotype and Picsart have built a partnership that’s fueling creativity for Picsart’s 150 million monthly global users. Picsart, the world’s largest digital creation platform, allows creators of all levels to design, edit, draw, and share photo and video content. The platform has amassed one of the world’s largest open-source content collections with its assortment of photos, stickers, backgrounds, templates, and more. Monotype-supplied fonts are one of the most popular elements in the creation of these content types; in 2022, fonts were used in more than 1 billion editing sessions on the Picsart platform.

Fashion-forward fonts for H&M.

Monotype designed a pair of custom typefaces for global market leader in steel wire transformation and coating technologies, Bekaert, creating a bold, modernist design that speaks to the company’s extensive history and industrial heritage. The typefaces are an integral part of a company-wide rebrand, led by Interbrand and designed to support Bekaert’s ambition to be the leading partner in shaping the way we live and move: safe, smart, sustainable.

Type Trends 2023 & How To Use Them.

Tom Foley opens Brand Talks London with an exploration of how much the customer has changed over the last several years – namely around the importance of activism, social justice, and environmental ethics.

You’ve been there before: there’s a new tool or system that could be useful for your organization or company, and now it’s up to you, and the rest of the leadership team, to decide whether it’s worth it.

Moving to a font subscription service model? Here are the resources you need that will help you make the transition to Monotype Fonts easier.

Depending on how you currently manage your fonts, paying for a Monotype Fonts subscription can be an upfront investment that provides a substantial return. But as with anything that requires a yearly fee, it’s natural to wonder whether spending money on a font management tool makes financial sense to your creative team.

It’s more important than ever to bring a sense of humanity and authenticity to your messaging. And if your type is the voice of your brand, then it’s doubly important to make sure it’s saying the right things. 

Collaboration above all: How Monotype Fonts makes it easy for agencies.

Picture it: Your agency is the talk of the town. You’ve acquired multiple clients, with new ones ready to sign on soon. Exciting opportunities are on the horizon. Account managers are thrilled. Leadership is thrilled. The creative team is also thrilled… but will onboarding a new client be the last, stress-inducing straw for your design team?

When you’re a designer, it’s thrilling to create a new brand or update an existing one. You get to be creative! Strategic! You get a chance to make your mark!

In addition to deciding on a color palette and imagery style, you get to choose foundational typefaces for your brand. But font selection should not be based on looks alone.

As your brand identity evolves, chances are you may be feeling some growing pains. You might be stretching as you search for the appropriate vision and brand identity for your evolving brand. We know firsthand that choosing the right fonts matters—font performance is crucial to delivering a positive customer experience, extending their connection to your brand.

Like all software, fonts can introduce legal and technical risks to your organization. Find out how the Monotype Fonts platform reduces those risks.

Tight deadlines can take the fun out of searching for fonts. Instead of thoughtfully searching for and finding the right font, you often have to settle for “good enough.” See how an intuitive search process can help you find the right font fast.

Monotype Fonts is designed to eliminate a lot of the complications creatives often face when working with type. How can it simplify your creative team’s workflow? How many fonts come with a Monotype Fonts subscription? Which fonts will you have access to, and for which projects can you use them?