Creative matters

Tag: Creative matters

8 articles

Is it time to rethink how creative work gets done?

We’ve spent a lot of time thinking about the effect the pandemic has had on the collaborative process that drives creative work at companies everywhere. Here are some ideas about where things could be heading. 

The Time Is Now.

No matter how you look at it, 2020 will be a year that is studied in the history books. From a global pandemic, to economic instability, to mental health challenges, all of us are finding ourselves navigating an increasingly challenging and frightening world.

How brands can stand out amidst the digital noise.

With seemingly every business in the world launching apps, online services, and other digital properties as they cope with disruptions from the COVID crisis, many brands are likely wondering how they can stand out from all the sudden digital noise.

How design and creativity can help meet this moment.

Perhaps the biggest challenge is not figuring out how to return to whatever “normal” used to look like, but how to let go of the vision we held for the future we thought we’d have.

Tiny reminders to stay home.

Typography is an important component of great design. And for designers, selecting the right type can be an enormous challenge with so many varying styles and weights to choose from. To help, pangrams are often used to quickly get an overview of what a particular font looks like in use.

The right tone in difficult times.

Let’s look at how design and typography can help keep brand sentiment strong while sending a message that assures your customers you get what’s going on.

#CreativeMatters challenge recap.

Over the past several weeks, the creative community has stepped up, designing art that motivates, informs, and brings people together during an increasingly challenging time.

Why creativity matters during times of uncertainty.

See how designers have stepped up in creative ways to visualize messages of hope, community, and caring for all.