Tag: Font Psychology

2 articles

How are typefaces chosen for luxury brands?

The typefaces or logo designs chosen by luxury houses are never random: they embody their values, history, and vision while reflecting their strategic positioning. 

7 Typographic rebrands that worked wonders.

Today’s brands must keep up with a fast-paced digital world and navigate a “new normal” that’s still emerging from the worst of the pandemic. The last few years shifted everyone’s digital expectations, how brands operate, and in some cases, impacted their business models.