Today’s creative departments and agencies have their hands full.
Modern rebrands aren’t as simple as they used to be.
Even complex brands are built on a basic structure: color, shape, fonts, and key visuals. But as the demands of modern consumers change, brands need to find ways to simplify and streamline their visual identity.
Brands today are connecting with customers across countless touchpoints – from LED billboards, to smartwatch apps to magazine ads. This provides countless opportunities for graphic designers and creative professionals to work on exciting projects, but designing for multiple environments at once has its challenges, too.