It was Beatrice Warde who first compared typefaces to the clothes that words wear. A finely tailored suit can completely change a person's appearance, and in the same way typefaces can drastically alter what words mean, how they work, and how they make us feel.
Choosing a typeface to represent a brand's voice isn't an easy decision, and it becomes more complicated when companies have to factor in the future. Type offers brands an immense amount of value, but it needs to be able to stretch.
Good Type is a 10-part series of videos and articles that aim to answer a simple question: What makes good type ... good? The series offers an in-depth look at different aspects of font design to help designers understand how to choose the right font for a given project. Be sure to read parts one, two, three, four, five, six, and seven if you missed them.
More than ever, type needs to travel. Doing business around the world is a necessity for many brands, meaning typefaces need to speak enough languages to work across the globe.
On February 21, hundreds of creatives and brand managers came together to listen to seven speakers from today’s most influential groups in France and internationally. Their talks brought creativity to the heart of brand strategies and explored the design and content challenges of successful modern brands and how it helps deliver impactful customer experience.
Pairing typefaces is one of the more challenging tasks a typographer faces. It's a much-debated subject, and every designer will have their own approach, but there are some key guidelines that can help make the choice less daunting.
A good typographic system is like a family—and just like people, it comes in all shapes and sizes.
Fonts sit at an interesting intersection, somewhere between utility and beauty. They're part of the designer's toolbox, but go far beyond practicality—they have the power to provoke a powerful response.
Conveying a message with clarity means finding a typeface that's effortless to read. That goes a step further than making sure people can interpret it with ease.
Helvetica® is perhaps the best-known typeface of all time, inspiring designers across multiple generations and around the world. Recently, Monotype’s Studio team released Helvetica® Now, a reimagination available in three optical sizes - Micro, Text, and Display. Every character has been redrawn and refit; with a variety of useful alternatives added.
During the recent launch of Helvetica® Now at Monotype’s New York City office, Charles Nix, Type Director at Monotype presented the process for redesigning this truly iconic typeface.
We caught up with Juan Erquicia, Group Brand Manager at Santander, following his presentation at Brand Talks London 2019. Here, Erquicia discusses the hurdles his brand faced heading into its rebrand, and how a custom font from Monotype helped solve those challenges.
Brands are like the people that build them—complex, connected, unique, and creative. At Monotype, we help brands realize their full identity and express it to the world.
Every font has a piece of history associated with its creation. Much as elements of ancient myth and folklore re-emerge in today's popular culture, so do glimpses of designs from decades ago find their way into new fonts.