Tag: Creative collaboration16 articles
Nostalgia, the creator economy, and the road to Bel-Air.
It’s no secret that the environmental impact of minting, bidding, and selling NFTs is significant. Environmental considerations were at the top of our priority list as we began exploring this through our partnership with KnownUnknown and eventually led us to select Avalanche as our NFT platform. Read on to learn more.
Long gone are the days of zipping up folders of font files and sharing them across your organization, or even messier, embedding fonts in documents in the cloud in hopes that the design remains intact. We recently announced an expanded set of licensing rights which allows all employees within an organization to access Commercial Production Fonts in their desktop environments.
We recently partnered with KnownUnknown to create an NFT project featuring more than two dozen artists from around the world, working in mediums such as graphic design, branding, footwear design, and photography, all of whom are using Helvetica Now Variable to create unique, original art. Read on for more information about the project.
We recently attended NFT LA and Miami NFT Week, where we mingled with investors, designers, artists, and blockchain builders. Here were our key takeaways on the potential for this emerging community.
Nostalgia has been a growing theme since the pandemic hit more than two years ago. In chaos, people crave comfort, familiarity, and experiences that remind them of simpler times. We’ve written previously about how nostalgia is reflected in the development and use of typography in branding. However, nostalgia is also having a moment across nearly all sectors of human life: in fashion, in consumer products, and yes, even in Hollywood.
Bauer Media Group, an international multi-business company with hundreds of digital and print properties, implemented Monotype Fonts to serve fonts to hundreds of teams and thousands of employees across the world.
Brand Talks Connected delivers Monotype’s popular Brand Talks event series directly to wherever it is you’re working these days. Here’s a look back at some of the amazing content from 2020. We hope you’ll join us for the next event!
Today, it is a moral imperative that companies and agencies prioritize sustainable, environmentally friendly principles and practices. More and more consumers are demanding that brands act responsibly when it comes to environmental concerns. But what role does visual communication play in this topic, and how can type and design contribute to good sustainability practices?
Charles Nix, Creative Type Director at Monotype, moderates a lively discussion with esteemed panelists Kristine Arth, Founder & Creative Director at Lobster Phone; Lynne Yun, Partner at Space Type Continuum; and Jennifer Hilliard, Senior Manager, Brand Development & Strategy at Quicken Loans. Watch the group discuss how they’ve adapted and uncovered opportunities during these unique and uncertain times. Learn more about Brand Talks here.
Tom Foley, Creative Type Director at Monotype, moderates a lively discussion with esteemed panelists Vincent Garcia, VP of Design at Dailymotion, and Caterina Bianchini, Founder & Creative Director at Studio Nari. Watch the group discuss how they’ve adapted and uncovered opportunities during these unique and uncertain times. Learn more about Brand Talks here.
We’re very excited to announce a partnership between Monotype and House Industries, a revered, eclectic design studio that has worked with The New Yorker, Jimmy Kimmel Live, Design Within Reach, and many other iconic identities. Beginning immediately, House Industries fonts can now be licensed through Monotype’s enterprise account teams, with a standard process that is already used by many leading global brands.
We’ve spent a lot of time thinking about the effect the pandemic has had on the collaborative process that drives creative work at companies everywhere. Here are some ideas about where things could be heading.
Modern brands are not static, stationary objects. Today’s brands need to be agile and adaptable, permanently poised to respond to shifts in consumer expectations, emerging technology, and opportunities in other regions and languages.
Creatives are the primary users of the fonts, but licensing approval typically runs through other departments. Here are a few key concepts all designers should understand.