Why typography has won a starring role in the streaming TV age
Intense competition for the attention and loyalty in the ‘peak TV’ generation has reinforced typography’s role as a powerful branding tool, capable of playing a central part in building the identity of a show as well as its marketing, writes Monotype CMO Brett Zucker.
Monotype and Linotype were among the first to popularize monospace typefaces once the typewriter showed up in offices and homes in the latter part of the nineteenth century. Why did these typewriter fonts become popular? Because they evoked a direct, one-on-one communication that had been missing in standard print advertising.
The responsibilities of the modern-day CMO are changing rapidly, thanks to a series of technological, cultural and social trends that are unfolding in today’s business climate, writes Monotype CMO, Brett Zucker. Together with The Future Laboratory, we’ve identified a number of ways that CMOs must adapt for future success.
Gothic or Helvetica? For Brands, Fonts Help Tell a Story
The New York Times
In a crowded marketplace, many mainstream consumer brands—like Southwest Airlines, Remax and Domino’s —have placed a greater focus on fonts as a crucial part of their branding. Steve Matteson, creative type director at Monotype, shares why this is becoming more important to brands as they look to define their identity and connect with consumers.
On 6-8 June 2018, the US edition of our CMO Insight Summit will bring together senior marketing decision-makers and business leaders from across North America at the fantastic Ritz-Carlton Sarasota in Florida, to share their views on how to tackle the biggest challenges in marketing today.
Amongst others, the summit will look at key topics such as: getting ahead of the curve with an effective digital strategy; delivering a seamless and cohesive brand experience across traditional and digital channels; and driving results through effective storytelling.
TU-Automotive Detroit is the world’s biggest conference and exhibition showcasing the future of the connected & autonomous vehicles. Join us in Novi on June 6-7.
With 3250 executives attending from automakers, tier 1’s, startups, investors, TSPs, software developers and more, don’t miss this valuable networking opportunity.
Our »Brand Day« is dedicated to all visual components of brand communication - writing, emoji, photo, form - and illuminates their interaction with compact lectures. Experience case studies and projects by internationally respected experts who rethink brands: integrated and digital.