Olapic’s Pau Sabria explores the power of short-form video in holiday campaigns, highlighting how brands can find their creative spark on social, how they can use video to discover new leads and bring back old ones, ways to keep audiences engaged and the benefits of connecting online and offline campaigns.
Monotype Releases Results of 2018 Font Purchasing Habits Survey
Monotype has released the results of its 2018 Font Purchasing Habits survey, after polling 15,745 creative professionals around the world. The goal of the survey was to focus on the font user and the font customer, uncovering "what do customers really want?"
At this year’s DMEXCO event, eMarketer spoke with a number of marketers, agencies and ad-tech executives about the progress their companies are making in digital transformation. Ana de Jesus, director of revenue marketing EMEA, was interviewed, and said, “The main factors of our transformation are the people and our ability to listen to customers’ needs. We’re also fast to test and make changes once we see there’s a wider need for them.”
The Heroic Powers and the Weaknesses of Superfamilies
This article by designer, writer and co-founder of TypeEd Rachel Elnar, examines five different superfamilies, including Terrance Weinzierl’s Kairos typeface. Of Kairos, the piece says, “If versatility translates to the number of fonts, you can create thousands of combinations with Kairos. The serif counterpart alone has sixteen condensed weights and sixteen extended weights, and there are 100 weights in the whole family.”