At this year’s DMEXCO event, eMarketer spoke with a number of marketers, agencies and ad-tech executives about the progress their companies are making in digital transformation. Ana de Jesus, director of revenue marketing EMEA, was interviewed, and said, “The main factors of our transformation are the people and our ability to listen to customers’ needs. We’re also fast to test and make changes once we see there’s a wider need for them.”
The Heroic Powers and the Weaknesses of Superfamilies
This article by designer, writer and co-founder of TypeEd Rachel Elnar, examines five different superfamilies, including Terrance Weinzierl’s Kairos typeface. Of Kairos, the piece says, “If versatility translates to the number of fonts, you can create thousands of combinations with Kairos. The serif counterpart alone has sixteen condensed weights and sixteen extended weights, and there are 100 weights in the whole family.”
Monotype has added five new typefaces to its Library, including a script reminiscent of hand-painted signs, a Wild West-inspired display typeface and new variations on two timeless classics. "The new additions to the Monotype Library are some of the most creative and interesting designs we've seen in recent memory, and really expand the options for designers who want to add a new typographical element to their projects," commented Tom Rickner, director of the Monotype Studio.
Uber's latest rebrand isn't about beauty - it's deeper than that
Monotype's CMO Brett Zucker assesses Uber’s recent rebrand effort, the second in less than three years. In looking at the how the company’s identity has evolved since 2010, Brett poses whether the new look marks a more ‘safety first’ approach with its users.