Extending your B-to-C Holiday Marketing Success to 2019
Even though we’ve settled in the new year, many brands still haven’t finalized their marketing plans for 2019. Monotype CMO Brett Zucker explores the trends that made marketers successful during the 2018 holiday season and shares tips on how to utilize those strategies in planning for the year ahead.
Typesetting: What It Is & Why Designers Should Care
Maximum legibility is the mark of true achievement in design, and typesetting is how to get there. Charles Nix, type director at Monotype, breaks down the concept of typesetting and elaborates on the need for designers to understand the process to reach their goal of maximum legibility.
A day in the life of…CMO at font specialist Monotype
Brett Zucker is the subject of EConsultancy's 'Day in the Life' series, where he discusses a variety of topics from his journey to Monotype, the challenges of his role and his favorite tools to get the job done. Brett also offers his advice on topics ranging from how marketers can create more authentic social content to how to best measure success.
Salesforce Expands Commerce Cloud to Enable AI and More
Salesforce has announced new innovations across its Commerce Cloud, for which it uses partners like Olapic to build customer experiences and extend platform functionality. Olapic leverages Commerce Cloud to enable brands to access a variety of visual content—like influencers and short-form videos—and incorporate it across their web properties to create engaging, personalized solutions.
Communication Arts Announces Winners of 9th Annual Typography Competition: Tencent Sans
Tencent Sans—a bespoke typeface designed by Monotype for tech giant Tencent and its global customer base—was among those honored with Awards of Excellence in Communication Arts 9th Annual Typography Competition. This juried competition celebrates the best use of typography as the primary visual element in design and advertising, plus new typeface designs, calligraphy and hand lettering.