Expanded Monotype Services Help Brands Better Express Themselves
Graphic Design USA
The Monotype Studio has expanded its services to better help brands define, design and express their voices through type. The new offerings range from advising on type aesthetics to designing typefaces, to analyzing the performance and management of type across an enterprise. Per Monotype’s VP of Type, Deb Gonet, the new services leverage the Studio’s 1,000 collective years of experience to enable brands and agencies to take advantage of typographic insights and expertise.
Brita’s Instagram influencer campaign Photoshops pollution into beach posts
According to a survey by Olapic and Cite Research, a third of social media users have discovered or purchased new products based on an influencer's post. Water-filter maker Brita is the latest among those brands that are increasing their social influencer budgets accordingly to cut through ad clutter and better connect with younger audiences.
Content marketing in luxury – Luxury Memo special report
Luxury consumers are discerning and need something extra to earn their business. Research shows that more than half of social media users find UGC, one of the leading trends in content marketing, to be more trustworthy and authentic than brand images. Bill Connolly, director of content for Monotype, weighs in on content marketing in the luxury vertical.
Swiss Style: The Principles, the Typefaces & the Designers
In honoring modern design’s most influential principles, typefaces and artists who started the famous Swiss Style, PRINT references Adrian Frutiger who created Univers in 1954. Originally released by Danberry & Peignot in 1957, the font family passed through the hands of the Haas Type Foundry before being purchased in 2007 (along with all of Linotype) by Monotype.