Digital Transformation – From Helvetica to Now
Obsessed Show host Josh Miles interviews Brett Zucker, CMO of Monotype, on how brands can champion creativity to navigate and succeed during and coming out of a crisis. As strengthening the customer experience now remains top of mind in the digital-first era, Zucker reminds listeners that fonts are the most valuable art form from the standpoint of brand recognition. Monotype is helping to meet this industry evolution by championing the power of creativity, and why it matters more than ever before. Read More.