Tag: Studio73 articles
Introducing Futura Now: The definitive version of an iconic family.
An inclusive new identity for NYC Pride.
A living logo for every parcel, person, and place: Monotype and Superunion help Hermes rebrand into Evri.
Evri is the new name and brand for Hermes, the UK’s largest dedicated parcel delivery company. The Monotype Studio design team led by Senior Creative Type Director Phil Garnham, worked closely with Superunion to create a living logotype powered by variable font technology to help the brand realize its mission of positive and reliable delivery experiences for everyone, everywhere.
M&M’S® has been bringing people around the world together for more than 80 years. This year, the iconic brand got a modern makeover, with a revamped purpose of creating a world where everyone feels they belong. Other changes include a fresh look and updated personalities for the famous M&M’S characters; a more inclusive and welcoming tone of voice; and a new, attention-grabbing typeface called All Together — a large, warm, playful, and conversational family.
Monotype and Lippincott partnered up to create a bold, inclusive new identity for NYC Pride, the marquee event held every year by Heritage of Pride, one of the most iconic, enduring LGBTQIA+ organizations in the country.
Futurebrand and Kerzner International asked Monotype Studio to help refresh the brand identity for Atlantis, the beyond luxury hotel brand which operates both The Palm and The Royal in Dubai and Sanya in China. This is the first brand update for the group since the opening of The Palm in 2008 and is a move to unify the visual brand across all properties.
A talk with Tom Foley on trends, the possible decline of Sans Serif, and what makes a type timeless.
Creative Type Director, Tom Foley, sat down Antalis Creative Power to discuss the 2021 Type Trends report, the state of Sans Serif, and consider what makes a font timeless in his latest interview.
First published on Antalis Creative Power
Phil Garnham, Senior Creative Type Director at Monotype Studio explores the evolution of type in digital and celebrates the heritage at the heart of the Burger King rebrand.
First published on BITE
In light of breathing new life into typographic icons, the Monotype Studio would like to invite you to learn first-hand about a definitive version of a beloved font family that will offer designers a chance to see a classic with fresh eyes.
The contemporary version of this versatile family organizes and makes cohesive 90 years of one of the most popular typefaces of all times. It’s more true to the original than any digital version you’ve ever worked with, and brings to life 37 new styles, including a variable version.
It’s difficult to imagine the 20th century without Futura. Released by the Bauer Type Foundry in 1927, Paul Renner’s Futura was a near-instant hit that quickly established itself as an iconic, immovable piece of our shared culture.
Futura Now is the definitive version of the definitive geometric sans, re-digitized based on Paul Renner’s original designs and updated to provide a more contemporary typographic palette.
Learn how Toyota Type was developed as part of the iconic automaker’s new brand identity.
In part two of their Brand Talks presentation, Juan Erquicia, Group Brand Manager at Santander, and Lucas Machado, Associate Design Director at Interbrand, discuss Santander’s custom typeface and other brand elements as part of the recent rebrand.
Serif typefaces are sometimes seen as serious and overtly intellectual, a more somber sister to their laid-back counterpart, the sans serif. But FS Rosa breaks away from these conventions by combining the classic elegance of a serif with warmth and frivolity, created by its round letterforms and curves.
When it comes to your brand, your customers aren’t just evaluating your logo or your colors or the typography, they’re evaluating how your brand makes them feel. More than anything, brands are built on feelings—all the thought you put into design and the experience is simply in service of creating a feeling.
FS Renaissance is a handcrafted display font where each letter stands alone as a piece of art. Craig and Pedro recently shared their perspective on the concepts and creative process behind FS Renaissance.