Type resources for designers and brand owners

Tag: Technology

8 articles

Fonts, Feels, & Reels: Typeface Preferences Across Generations

The Fonts, Feels, & Reels: Generational Attitudes to Type – 2025 Report explores what type means to each generation, how it’s used, and why it matters to us.

Partnering with survey experts Censuswide, we asked 12,000 people — from Boomers to Gen Z, across six countries — how they post, create, express, and perceive the fonts around them.

Social media creativity is evolving. As we spend more of our personal and working lives online, fonts have become a way to blend in, belong, or stand out. And across generations, respondents are recognizing this shift, seeking out the social media and platforms that give them more choices and creative control.

Download the report today to explore the generational trends driving font habits and needs, how things are changing, and what we need to do to keep up.

Delve into the survey’s themes:

  • Fonts matter more than ever.
  • Fonts turn text into expression.
  • Fonts: The secret ingredient for driving engagement.
  • More fonts, please.
  • First impressions start with fonts.

How do various generations perceive and respond to typography?

The Commercial Printer: The hero with a thousand typefaces.

In the commercial printing world, nothing is more frustrating or less welcome than waste – wasted time, wasted materials, and wasted effort. Prepress systems can help streamline the process, but certain issues often slip through the cracks. And since one of the most common reasons for unwanted reprinting across prepress systems is faulty, incompatible or missing font files, we’re offering the following best practices.

Generating trust: Safeguarding authenticity in typography.

In our modern world, fonts are all around us. In our books, on our phones, and across our roadways, fonts help us navigate the spaces we engage with. Fonts are powerful. They play a pivotal role in visual communication, conveying messages, establishing brand identities, helping make content more accessible, and shaping user experiences across mediums. 

Always read the fine print.

Learn how today’s fonts handle the demands of modern technology, so you can ensure the fonts you use won’t let your brand down.

 

The past, present and future of machine translation.

Julia Errens traces the course of machine-augmented translation, from Turing to Google Translate.

Fonts to fit your augmented and virtual reality designs.

Setting text in augmented and virtual reality presents new design challenges. Learn about six fonts that can enhance your AR/VR creations.