Presentation given by Nicole Johnson, Associate Director of User Experience, Iconmobile, at Brand Talks Connected. Learn more about Monotype’s Brand Talks.
In the words of Monotype Creative Director, Charlie Nix, “Branding is always happening. There are no static brands.” And because brands are constantly evolving, they need pillars in place to keep them united.
Legibility is a crucial consideration when trying to choose a font for your project. Here’s how to find a legible font that will be easy on the eyes for your readers and customers.
Tazugane Gothic Info adopted for display in smart motorcycle helmet.
Gotham Variable powers up the Gotham the world knows and trusts. Bridging the gap between design and process, Gotham Variable streamlines workflows while preserving the clarity and confidence that define it.
As a disclaimer: There are no big secrets here, no giant revelations from my 20 years of design and type experience, but it may be helpful to see how someone else goes about the process of narrowing down their font options. Once you start giving focused thought and deliberate time to choosing fonts, your choices will get better.