Font licensing

You’ve been there before: there’s a new tool or system that could be useful for your organization or company, and now it’s up to you, and the rest of the leadership team, to decide whether it’s worth it.

Depending on how you currently manage your fonts, paying for a Monotype Fonts subscription can be an upfront investment that provides a substantial return. But as with anything that requires a yearly fee, it’s natural to wonder whether spending money on a font management tool makes financial sense to your creative team.

Agency creatives understand the integral role fonts play in communicating a brand’s message through multiple touchpoints, but using fonts in a modern landscape requires licensing and intellectual property experts. To get ahead of the game, creatives need to learn how to use fonts to their advantage in a way that allows their clients’ brands to not only stand out, but adapt to new technologies and expanding consumer needs.

Agency creatives understand the integral role fonts play in communicating a brand’s message through multiple touchpoints, but using fonts in a modern landscape requires licensing and intellectual property experts. To get ahead of the game, creatives need to learn how to use fonts to their advantage in a way that allows their clients’ brands to not only stand out, but adapt to new technologies and expanding consumer needs.

There’s a Monotype Fonts plan for everyone — from individual freelancers to small and mid-sized teams, up to global enterprise organization.

Collaboration above all: How Monotype Fonts makes it easy for agencies.

Run an agency, or maybe you’re the head of production at one? Then you may or may not know about this major time- and money-saver when it comes to buying fonts, which is this: you don’t need to buy or license them, ever. Read that again in case you need to.

As your brand identity evolves, chances are you may be feeling some growing pains. You might be stretching as you search for the appropriate vision and brand identity for your evolving brand. We know firsthand that choosing the right fonts matters—font performance is crucial to delivering a positive customer experience, extending their connection to your brand.

Monotype Fonts is designed to eliminate a lot of the complications creatives often face when working with type. How can it simplify your creative team’s workflow? How many fonts come with a Monotype Fonts subscription? Which fonts will you have access to, and for which projects can you use them?  

Designers who have encountered issues with low-res legibility or missing glyphs understand the value of high-quality typefaces sourced from established designers and foundries. However, many non-creatives don’t see the point in paying for fonts. How many creatives have heard the words “just get something free” at some point in their career?

Graphic designers and other creative team members are usually the primary users of the fonts at a brand, which means they’re also responsible for ensuring those fonts are used properly according to their license.

Long gone are the days of zipping up folders of font files and sharing them across your organization, or even messier, embedding fonts in documents in the cloud in hopes that the design remains intact. We recently announced an expanded set of licensing rights which allows all employees within an organization to access Commercial Production Fonts in their desktop environments. 

Bauer Media Group, an international multi-business company with hundreds of digital and print properties, implemented Monotype Fonts to serve fonts to hundreds of teams and thousands of employees across the world.

In a recent episode of our Creative Characters podcast, the conversation centered around how the futures we envision aren’t always practical for the reality we live in – both in sci-fi films and fonts in car dashboards. 

A high-profile automaker recently reported strange rendering behavior in their automotive displays, which were using Monotype’s Helvetica Now font. The automaker shared access to their platform and font integration tools with us, concerned that the rendering issues were due to bad outlines in Helvetica Now.

Kevin Laurino, Manager of Art & Print Production, Retouching, and Finishing at Netflix, shares some experiences from his career-long relationship with fonts and how to tame the beast that is managing a brand’s font licensing. Here are some tips to help get you started.

Artists pour their heart and soul into their craft and creations and in an ideal world, every artist would be recognized and paid appropriately for their efforts. In reality, however, artists often have to fight for their rights to be upheld. This has been true for centuries and is only intensifying in the digital era.

Monotype Fonts is the only on-demand font service designed by creatives, for creatives—making it easier than ever to find, manage, and share the world’s best typography.