Type resources for designers and brand owners

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Creatives are the primary users of the fonts, but licensing approval typically runs through other departments. Here are a few key concepts all designers should understand.

What should brands know about variable fonts?

If you’ve hung around any type designers lately (and maybe even some graphic designers), you’ve likely heard of variable fonts. You might not know exactly what they are (more on that shortly) or what they do, but you’ve likely gathered that the design community is pretty excited about them.

You’ve also probably heard that they aren’t quite … ready. That they’re mostly just experimental, a fun toy and nothing more.

Announcing the 2019 Type Champions!

Monotype is thrilled to introduce the inaugural recipients of the Type Champions Award, a new program that recognizes brands for their creative, innovative, and memorable use of typography in developing and maintaining their brand identities.

How to keep your brand aligned along an ever-evolving customer journey.

Modern brands are not static, stationary objects. Today’s brands need to be agile and adaptable, permanently poised to respond to shifts in consumer expectations, emerging technology, and opportunities in other regions and languages.

How do you choose a typeface when you’re the world’s biggest font foundry?

Monotype’s brand refresh needed to achieve the same consistency of communication that it champions for its customers. But what’s the answer when you’re a type foundry with literally tens of thousands of fonts to choose from, and multiple products and services to design for?

Behind the font: Carl Crossgrove of the Monotype Studio.

Behind the font highlights the people and process behind the fonts you love and use. This installment features Carl Crossgrove of the Monotype Studio.

Behind the font: The challenges of going it alone.

Typeface design is a mysterious business. While most people are acquainted with the dropdown menu in Word or a website like MyFonts, not everyone realizes there’s a host of independent designers and foundries all quietly making their contribution to visual culture.

Font licensing, simplified.

Simplified font licensing

Font licensing doesn’t have to be complicated. Here’s everything you need to know about font licenses: What they are, how they work, and why you need them.

How web fonts help you build emails customers actually want.

As new marketing strategies come and go, email remains one of the most effective ways brands can reach their customers. Here's how web fonts can help.

More than just words: How a smart typography strategy helps your bottom line.

Each element of your typography strategy has a role in streamlining your workflow and helping your designers produce higher quality work on deadline.

Podcast: Pentagram’s Marina Willer and Monotype’s Nadine Chahine.

This episode features Marina Willer of Pentagram and Nadine Chahine of Monotype. A 30-minute dose of fascinating dialogue about the business of creativity

3 Trends Re-Defining the Role of the Modern CMO.

What are the major challenges facing CMOs? Together with The Future Laboratory, we identified a number of ways that CMOs must adapt for future success.

Brand Talks Paris 2019: Keeping up with change

On November 7, Monotype hosted our second Brand Talks in Paris to explore the ways brands are impacted by both social and economic changes and how they can evolve. A few years ago, brands did not have the same considerations, but they now must keep pace with major issues such as environmental concerns, changing societal expectations, and new ways of engaging with the audience.

TYPO Berlin: you only get ahead if you keep moving.

An amazing line up of 60 speakers will take the stage at TYPO Berlin to explore how they use digital tools creatively and how to overcome digital distractions.

Adrian Shaughnessy talks music, vinyl and graphic design for Letterform Live.

Theo Inglis chats with graphic designer, writer, lecturer, editor and publisher, Adrian Shaughnessy, about his love of design, vinyl and album art.

How to choose a font that works everywhere.

Whether you are looking for a new brand font or want to establish a consistent visual identity across the web, here’s how to choose a font that works everywhere.

Fonts behaving badly: Why you don’t always get the result you expect.

When you choose a font for your brand, you assume it will just work. But that’s not always the case, this fact can damage your brand’s visual identity.