Type resources for designers and brand owners

Featured article.

More of everything, for everyone. Introducing Helvetica Now Variable.

Helvetica Now Variable, new from the Monotype Studio, offers more than a million new Helvetica styles in one state-of-the-art font file, allowing you to create infinite shades of expression, incredible typographic animations, and ultra-refined typography.

What's new.

Creative Characters Ep. 10: Hannelore Ocampo.

In episode 10, Creative Type Director Terrance Weinzierl interviews Hannelore Ocampo, Fonts Lead and Type Specialist at Ford Motor Company. The two discuss how to develop a cohesive in-car experience that reflects the needs of modern transportation.

5 tips for building a better font licensing strategy.

Kevin Laurino, Manager of Art & Print Production, Retouching, and Finishing at Netflix, shares some experiences from his career-long relationship with fonts and how to tame the beast that is managing a brand’s font licensing. Here are some tips to help get you started.

Creative Characters Ep. 5: Terrence Williams.

In episode five we talked with Terrence Williams, Senior Design Lead at Salesforce, who discusses the emergence of relationship design, and shares why it is important for people to bring their full identities into their work.

Font resources for brands.

We’re all in this together: The importance of building a brand from the inside out.

Everyone knows the saying, “what’s on the inside matters most.” Sure, a person’s character is more important than what they look like, but how does this relate to branding? A brand needs to look and act a certain way to engage with its audience, right?

On-demand webinar: Aligning the Enterprise with Brand Identity

Modern rebrands aren’t as simple as they used to be. In this webinar, Monotype’s Type Director, Tom Foley, is joined by Rick Sellars, Creative Director at Interbrand London to discuss the ins and outs for a successful rebranding.

How to keep your brand aligned along an ever-evolving customer journey.

Modern brands are not static, stationary objects. Today’s brands need to be agile and adaptable, permanently poised to respond to shifts in consumer expectations, emerging technology, and opportunities in other regions and languages.

Creating in the COVID era.

Is it time to rethink how creative work gets done?

We’ve spent a lot of time thinking about the effect the pandemic has had on the collaborative process that drives creative work at companies everywhere. Here are some ideas about where things could be heading. 

Soft serve digital and the importance of nostalgia during a crisis

Phil Garnham, Senior Creative Type Director at Monotype Studio explores the evolution of type in digital and celebrates the heritage at the heart of the Burger King rebrand.

First published on BITE

How design and creativity can help meet this moment.

Perhaps the biggest challenge is not figuring out how to return to whatever “normal” used to look like, but how to let go of the vision we held for the future we thought we’d have.

Font expertise from the Monotype Studio.

Typography terms and definitions.

From alternates to X-height, this list of typography terms and definitions covers just about everything you’d want to know about fonts and typography.

What are font superfamilies and why do we need them?

Font superfamilies are vast collections of type that can meet a multitude of needs without compromising on consistency. But what defines a superfamily, exactly?

What’s in a letterform?

A letter is more than the sum of its parts, but sometimes it helps to know what those parts are called. And it may not surprise you to learn that in a field as meticulous as typography, every little piece of a letter has a name.

All resources.

Burger King Redesign at Brand Talks Connected.

Jackie Rodríguez and Daniel Stettner, Senior Designers at Jones Knowles Ritchie, discuss the purpose, process and results from their work on the Burger King redesign at Brand Talks Connected on June 10, 2021.

Henkel Beauty Care and Interbrand at Brand Talks Connected.

Rik Strubel, Chief Marketing Officer at Henkel Beauty Care, and Jens Grefen, Executive Director Creation, CEE at Interbrand discuss Finding True Beauty with Henkel Beauty Care at Brand Talks Connected on June 9, 2021.

Variable Fonts panel discussion at Brand Talks Connected.

Charles Nix, Creative Type Director at Monotype, moderates a dynamic discussion with esteemed panelists Jessica Krier, Design Director at KMS Team; David Sieren, Partner, Director of Design and Strategy, One Design Company; and Lars Hansson, VP, Executive Creative Director, R/GA U.S.

Keynote at Brand Talks Connected: Designing for Community.

Terrence Williams, Senior Design Lead at Salesforce, delivers the keynote presentation at Brand Talks Connected in June 2021.

[Webinar] Monotype Fonts: Best Practices for Frictionless Creativity

Join us for this LIVE webinar to meet the experts behind Monotype Fonts as they guide you through best practices to get the most value out of the platform.

Creative Characters Ep. 9: Angelina Lippert, Posterhouse.

Creative Type Director Charles Nix talks with Angelina Lippert, Chief Curator at the Posterhouse museum in New York City, about the history of poster design, the unseen hands behind some of the more iconic posters from history, and the finicky wonder of Rubylith.

Creative Characters Ep. 8: John Norman.

Our guest in episode eight was John Norman, a celebrated visual storyteller and former Chief Creative Officer of world-renowned creative agencies like Translation, The Martin Agency, and most recently, Havas Chicago.

A new brand identity for Atlantis Resorts.

Futurebrand and Kerzner International asked Monotype Studio to help refresh the brand identity for Atlantis, the beyond luxury hotel brand which operates both The Palm and The Royal in Dubai and Sanya in China. This is the first brand update for the group since the opening of The Palm in 2008 and is a move to unify the visual brand across all properties.