Tag: Font Legibility62 articles
Agency creatives understand the integral role fonts play in communicating a brand’s message through multiple touchpoints, but using fonts in a modern landscape requires licensing and intellectual property experts. To get ahead of the game, creatives need to learn how to use fonts to their advantage in a way that allows their clients’ brands to not only stand out, but adapt to new technologies and expanding consumer needs.
Run an agency, or maybe you’re the head of production at one? Then you may or may not know about this major time- and money-saver when it comes to buying fonts, which is this: you don’t need to buy or license them, ever. Read that again in case you need to.
Many businesses start out using free fonts. After all, they’re free! In addition, free fonts generally have open-ended licenses, meaning you can use the font wherever you want. But as a company grows, the downsides of free fonts – like a lack of full character sets and an overused, generic look and feel – become more evident.
Monotype Fonts is designed to eliminate a lot of the complications creatives often face when working with type. How can it simplify your creative team’s workflow? How many fonts come with a Monotype Fonts subscription? Which fonts will you have access to, and for which projects can you use them?
Designers who have encountered issues with low-res legibility or missing glyphs understand the value of high-quality typefaces sourced from established designers and foundries. However, many non-creatives don’t see the point in paying for fonts. How many creatives have heard the words “just get something free” at some point in their career?
Every organization has their own approach to managing their fonts, but oftentimes these practices aren’t consistent across the board. This makes working with fonts tricky and causes issues over time.
Find design inspiration in an age of information overload.
In a recent episode of our Creative Characters podcast, the conversation centered around how the futures we envision aren’t always practical for the reality we live in – both in sci-fi films and fonts in car dashboards.
Elizabeth Ann Clark, Chief Creative Officer at virtual reality studio, AEXLAB, talks about the power of VR in social contexts, some of her favorite design tools, and how her team came to select a student-designed typeface for the face of their flagship game.
Makers of smart watches, wearables, medical devices, automotive dashboards and other resource-constrained devices no longer have to use low-quality bitmap fonts for their displays. The Monotype Spark Solution brings the benefits of scalable type and high-quality multilingual font display to the embedded environment - and it just got a major upgrade.
Creative Type Director, Phil Garnham, spoke with the Economist in May about the impact the pandemic has had on typography. With such an unprecedented year we’ve had, Phil uncovers how this period has evolved fonts to become friendlier to their audiences.
Modern retail brands find themselves in an era of unprecedented disruption. Here are five ways fonts can strengthen your brand and customer experience.
Let’s look at how design and typography can help keep brand sentiment strong while sending a message that assures your customers you get what’s going on.
Fonts are more than a pretty face. Underneath their polished surface is an intricate array of data and functionality that few people ever see. Yet this hidden world is integral to the reliability, performance and appearance of a font.
In this three-part series, we’ll show you how fonts can help your website follow the standards established by the Americans with Disabilities Act.
Right place, right time: The complicated legacy of Helvetica, one of the world’s most iconic typefaces.
You can love it or hate it, use it for nearly anything or refuse to use it at all. But however you feel about Helvetica, no one can deny its place in society.