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Font management: Common digital challenges and how to fix them.
Font management: Common digital challenges and how to fix them.
Gotham’s new looks. How Monotype helped evolve an iconic typeface for the Obama Foundation.
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8 Common mistakes to avoid when choosing brand fonts.
When you’re a designer, it’s thrilling to create a new brand or update an existing one. You get to be creative! Strategic! You get a chance to make your mark!
In addition to deciding on a color palette and imagery style, you get to choose foundational typefaces for your brand. But font selection should not be based on looks alone.