Type resources for designers and brand owners

Tag: Legibility

30 articles

Is the text on your website ADA accessible? Part one: Color.

In this three-part series, we’ll show you how fonts can help your website follow the standards established by the Americans with Disabilities Act.

Right place, right time.

In the 60-plus years since Max Miedinger, Eduard Hoffmann, and the Haas Type Foundry unleashed Helvetica upon the world, the typeface has delighted, dismayed, captivated, and confounded the design community.

The Role of Fonts in Modern Publishing

Open up any book. Peruse a magazine article. Whether you’re reading printed or digital material, the content is the focus. You probably haven’t realized how the typography works in a deliberate way to communicate the information clearly and legibly. After all, it is the content at the core, not the design. However, fonts play an indispensable role in shaping your experience of published media.

Find “your type”

Choosing the right font for your next project is more than just an aesthetic decision. Brands have numerous factors to consider, from price to deadlines to the importance of being unique, all of which influence the selection process.

When type goes tiny

Tiny type poses a big design challenge. “Micro type”—typically under 10 point—is a fast-growing part of our collective reading diet. Whether in eBooks, smart watches, package labeling, or any number of “micro type” environments, when letterforms become smaller, spacing gets tight, details get lost, and forms blend together. The resulting legibility issues can make for a frustrating reading experience.

The underrated political campaign staffer

There’s so much more to political campaigns than ideology. Sure, there’s the political party (or lack thereof), core beliefs and issues, debate performance, and events. But a silent, less obvious contributor to a campaign is the design behind it—the nonverbal communication conveyed through font choices, design elements, and color palette—that impacts our perception of a candidate.

Just how neutral is Helvetica?

For many, Helvetica is the epitome of neutrality. It's known for being the blank page or the empty vessel; the typeface that stands back and lets others do the talking. As such, Helvetica has been enormously successful in corporate branding—think companies like American Apparel, Knoll and Muji, both of which have built their visual identities around Helvetica.

The many points of view of Ambiguity

Anyone who has worked with type understands its incredible ability to influence meaning. In the hands of a good designer, the most subtle shift in form can drastically alter a message and its effect on the reader.

Santander’s new custom font

We caught up with Juan Erquicia, Group Brand Manager at Santander, following his presentation at Brand Talks London 2019. Here, Erquicia discusses the hurdles his brand faced heading into its rebrand, and how a custom font from Monotype helped solve those challenges.

Financial institutions and seamless customer experience

Fonts play an important role in delivering a smooth experience to financial customers, and also help financial institutions keep up with evolving expectations.

Carl Crossgrove of the Monotype Studio

Behind the font highlights the people and process behind the fonts you love and use. This installment features Carl Crossgrove of the Monotype Studio.

Prioritizing the mobile experience.

Retail customers are scattered across a wide range of touchpoints and react with them all interchangeably. However, they're all linked through the mobile experience.

Ruq’ah - the new style

Monotype designer Gunnar Vilhjálmsson traces the origin of an Ottoman-turned-Arabic handwriting style, its historical development, and how it became ingrained in the visual landscape of the Arab world.

Fonts to fit your augmented and virtual reality designs

Setting text in augmented and virtual reality presents new design challenges that are dramatically different from practically any other existing medium. Steve Matteson, Creative Type Director at Monotype, has selected fonts that are both highly legible and represent multiple genres, offering reliable choices for AR/VR games, apps or user interfaces.

Part 1: from TrueType GX to Variable Fonts

Tom Rickner, veteran type designer, shares his personal role in the beginnings of type’s most exciting development in decades.

Fonts for Cars

Absorbing information quickly is more than a convenience at 60mph. Fonts for cars must emit visual appeal and brand consistency, while being exceptionally legible and readable at a glance. This collection illustrates a sampling of typefaces that can be read easily to help keep drivers’ eyes where they belong — on the road.

How financial institutions can build trust

Some Venmo customers have gotten a rude awakening lately, in the form of scam messages directing them to fake versions of Venmo’s app.

Better in-car experience

Consumers are increasingly demanding connectivity in their vehicles, and are prioritizing in-car technology that enhances the driving experience. See how Monotype’s Embedded Solutions for OEMs can help automotive brands empower their end-to-end visual identities.