In case you missed it: there have been some major world and culture shifts lately! At the risk of attributing everything to the COVID in the room, the global pandemic has sparked lasting feelings of isolation and a deeper reliance on digital experiences.

It’s that time again. You’re at your desk, and it’s time to begin your new design project. First, you have to choose a font. To begin, you scroll through a list of fonts online and find yourself bombarded by the multitude of options. The number of fonts available is overwhelming. After several hours of researching, you finally find one type family you like, but you’re not sure how it will translate to mobile view. You jump to another option, but wonder if the font style will align with your target consumer.

Choosing a font to represent your brand is no easy task. Your brand typeface is a first impression, the visual voice of your brand alongside your logo, colors, and imagery. Fonts carry emotional weight and can carry associations with other brands, content, or products.

Craig Ward: From metal type to the digital unknown.

This week, host Charles Nix sits down with Craig to talk about his career, his myriad side projects and quirky pastimes, and how technology could revolutionize the way we use type and ensure the rights of ownership for designers.

The best way to ensure brand continuity across all customer touchpoints? The consistent use of fonts. But inconsistencies are surprisingly common. Use this guide to find and resolve them.

Graphic designers and other creative team members are usually the primary users of the fonts at a brand, which means they’re also responsible for ensuring those fonts are used properly according to their license.

Today we’re welcoming Annie Atkins, a creative in the film industry (just like our last guest, Holly Fraser). She’s known for her graphic props and set pieces for Wes Anderson’s Grand Budapest Hotel and Isle of Dogs. Tune-in to learn about the magic of film.

As a creative, it’s easy to get swept away by trends and the latest and greatest. Learn about 8 unique places for inspiration and when to bring type selection into your process.

Holly Fraser: Winning Oscars and attention with a purpose-driven brand.

Today we’re welcoming Holly Fraser, editor-in-chief at WePresent, WeTransfer’s digital arts platform that works with 1,000+ creatives from over 100 countries. Tune-in to learn what makes a hit film, how to stay inspired, and why the creative industries need more diversity.

Mindy Seu: Gathering 30 years of cyberfeminism.

Today we’re welcoming Mindy Seu, a New York-based designer, researcher, and an educator at Rutgers and Yale. Seu recently completed the Cyberfeminism Index, a book documenting more than 700 short entries of radical techno-critical activism. Tune in as Seu shares her story of getting involved in cyberfeminism and the process involved in publishing her book.

Jason Debiak: Let’s start a design agency from scratch.

This week we’re welcoming Jason Debiak, friend of Creative Characters co-host, Carl, and co-founder of Paper Tiger, a family-owned design agency. Jason runs the agency alongside his brother, creating designs for user-friendly websites and mobile applications while having a Helvetica of a good time.

Ximena Amaya on the role of design in communication, architecture, and protest.

This week we’re speaking with Ximena Amaya, recent graduate of ArtCenter in Pasadena, California by way of Mexico City. Listen in as Kadley Gosselin, Senior Content Strategist at Monotype talks with Ximena about what led her to study design, her desire to use typography as a tool for protest and her exhibition work for emerging technologies as an intern at Pentagram.

Is your brand ready for the end of Type 1 or PostScript fonts? If you haven’t begun the process of replacing those fonts yet, it’s definitely time – Adobe is ending all support for these font formats by January 2023. Avoid disruption by taking action now!