Tag: Type trends.

25 articles

Webinar: Variable fonts, the brand opportunity.

As businesses continue to ramp up their digital offerings amidst the Covid-19 pandemic, many designers, brands and agencies are turning their attention to variable fonts. But for many, the question remains: What are variable fonts, and what is the potential of variable fonts to transform how we are communicating on the web?

The world’s first variable font logo.

In an innovative and dynamic approach to the new Variable font format, Fontsmith (now part of the Monotype Studio) and Dutch branding agency VBAT created a responsive logo font for Amsterdam’s new WPP campus — a logo which changes according to interaction and time, as people move throughout the space so do its letterforms.

How fonts can help your customers feel right at home.

When it comes to your brand, your customers aren’t just evaluating your logo or your colors or the typography, they’re evaluating how your brand makes them feel. More than anything, brands are built on feelings—all the thought you put into design and the experience is simply in service of creating a feeling.

What’s a store for? Rethinking retail in the lockdown era.

As people—and brands—continue sprinting toward digitally immersed experiences, a human, personal online presence will make a big difference. Here’s how can design help make that possible.

A distinct custom font (with wings) for Duolingo.

See how we helped Duolingo find its voice (and its wings) with a custom brand font.

Six myths about text in augmented and virtual reality.

We’ve compiled six common myths around the role of text in augmented and virtual environments and reasons why these challenges don’t hold true.

What’s behind the rise of ‘quirky’ serifs?

Sans serifs have long dominated the world of corporate branding, but some companies are going for a different look: Fun, funky serifs. What’s behind the change?