Tag: Type trends.36 articles
Why Type? The Role of Type in Branding.
From brand strategy to sonic branding, learn why typography plays a significant role in your brand development. Monotype’s Senior Director of Brand James Fooks-Bale and Creative Type Director Tom Foley will guide you through what brands need to deal with today’s digital world, and into the future.
Creative Characters Ep. 20. Adam Weiler.
In this week’s episode, Monotype Type Director, Terrance Weinzierl has an inspiring conversation with designer, educator, and design thinker, Adam Weiler, who currently leads the social innovation program at Steelcase, a furniture company founded in Grand Rapids, Michigan.
Creative Characters Ep. 19: Chelsea Goldwell.
In this episode, our own Bill Connolly is joined by Chelsea Goldwell, partner and creative director at Zero Studios, a digitally-native branding studio. Goldwell reflects on her trajectory in design and shares her perspectives on finding balance in this era of intense work.
Creative Characters Ep. 18: Dave Addey.
In our eighteenth episode, Terrance Weinzierl, Creative Type Director at Monotype, talks with Dave Addey, author of Typeset in the Future. Dave work explores type and design choices in sci-fi movies, a fun crossover that has drawn a remarkably big audience.
Creative Characters Ep. 17: Ellen Lupton.
In our this week’s episode, Monotype’s Brand Designer, Marie Boulanger talks with Ellen Lupton, writer, curator, educator, and designer. They discuss her recent book, Extra Bold: A Feminist, Inclusive, Anti-racist, Nonbinary Field Guide for Graphic Designers, and Lupton’s mission to democratize type through teaching, collaborating, and writing.
Creative Characters Ep. 16: Tyler Haughey.
In our sixteenth episode, we talk with Tyler Haughey, a photographer whose work highlights otherwise unseen details of Jersey shore beach towns in the off-season. He discusses the creative influence of having a father who was a sign painter, as well as the nature of memory and how signage and décor help anchor experiences in our minds.
Direct from the Studio: More. Helvetica. Now.
Charles Nix, Creative Type Director at the Monotype Studio, takes us on a journey through the evolution of Helvetica®, from its earliest beginnings through to where we are today—the powerful and functional Helvetica Now Variable.
Shutterstock × Monotype Webinar: Visual trends in 2021.
Join Monotype & Shutterstock on this live webinar and discover the trends driving branding and design today, and take a look at what’s on the horizon for 2021 and beyond.
Type Trends: 2021 and Beyond.
After a year like no other, and with an ever-changing future ahead, it is truly an exciting time for the creative industry. Join Charles Nix and Phil Garnham from the Monotype Studio for an in-depth look at the typographic trends that have emerged from this experience.
Soft serve digital and the importance of nostalgia during a crisis.
Phil Garnham, Senior Creative Type Director at Monotype Studio explores the evolution of type in digital and celebrates the heritage at the heart of the Burger King rebrand.
First published on BITE
Variable Fonts at Adobe MAX 2020.
Charles Nix, Monotype Creative Type Director, demonstrates how new variable font technology will enable designers to create with exciting, engaging, and effective typography.
Webinar: Variable fonts, the brand opportunity.
As businesses continue to ramp up their digital offerings amidst the Covid-19 pandemic, many designers, brands and agencies are turning their attention to variable fonts. But for many, the question remains: What are variable fonts, and what is the potential of variable fonts to transform how we are communicating on the web?
The world’s first variable font logo.
In an innovative and dynamic approach to the new Variable font format, Fontsmith (now part of the Monotype Studio) and Dutch branding agency VBAT created a responsive logo font for Amsterdam’s new WPP campus — a logo which changes according to interaction and time, as people move throughout the space so do its letterforms.
How fonts can help your customers feel right at home.
When it comes to your brand, your customers aren’t just evaluating your logo or your colors or the typography, they’re evaluating how your brand makes them feel. More than anything, brands are built on feelings—all the thought you put into design and the experience is simply in service of creating a feeling.
What’s a store for? Rethinking retail in the lockdown era.
As people—and brands—continue sprinting toward digitally immersed experiences, a human, personal online presence will make a big difference. Here’s how can design help make that possible.
A distinct custom font (with wings) for Duolingo.
See how we helped Duolingo find its voice (and its wings) with a custom brand font.
Six myths about text in augmented and virtual reality.
We’ve compiled six common myths around the role of text in augmented and virtual environments and reasons why these challenges don’t hold true.
What’s behind the rise of ‘quirky’ serifs?
Sans serifs have long dominated the world of corporate branding, but some companies are going for a different look: Fun, funky serifs. What’s behind the change?