Tag: Type trends.

41 articles

What’s a store for? Rethinking retail in the lockdown era.

As people—and brands—continue sprinting toward digitally immersed experiences, a human, personal online presence will make a big difference. Here’s how can design help make that possible.

A distinct custom font (with wings) for Duolingo.

See how we helped Duolingo find its voice (and its wings) with a custom brand font.

Six myths about text in augmented and virtual reality.

We’ve compiled six common myths around the role of text in augmented and virtual environments and reasons why these challenges don’t hold true.

Why brands love to use sans serifs (and how you can choose one, too).

You know what they say, “classics never go out of style.” Maybe this is true, maybe it isn’t. But one thing is certain: When sans serifs took over typography in the early 1900s, they weren’t just a fad. They came to stay.

What’s behind the rise of ‘quirky’ serifs?

Sans serifs have long dominated the world of corporate branding, but some companies are going for a different look: Fun, funky serifs. What’s behind the change?