The Typography Hierarchy of Needs with Charles Nix at Brand Talks Austin.

Monotype Creative Director, Charles Nix, served as emcee for Brand Talks Austin in December 2022. He opened with an exploration into what he calls “The typography hierarchy of needs” and how type and design are centered around empathy, sympathy, human connection, and why typography matters for brands, and individuals. To learn more about how brands can tap into individual’s needs around typography, check out this article.