The Neuroscience Behind the Emotional Power of Typography with Marie Boulanger at Brand Talks London.
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Marie Boulanger, brand designer at Monotype, presented at Brand Talks London in November 2022, giving an overview of our ongoing research into the neuroscience of typography. She shared that, so far, findings show that type has a substantial impact on our emotions, which has significant implications for brands seeking to convey particular feelings to their customers. For more information on our ongoing research, check out our Neurons hub.
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