Highlights of HP Hood at Brand Talks Connected.

Mike Mandolese, Design Manager at HP Hood, explains how a quality-focused culture builds employee and customer trust and enables continuous improvement for design teams.

Santander x Brand Talks: Highlights, part two.

In part two of their Brand Talks presentation, Juan Erquicia, Group Brand Manager at Santander, and Lucas Machado, Associate Design Director at Interbrand, discuss Santander’s custom typeface and other brand elements as part of the recent rebrand.

Santander x Brand Talks: Highlights, part one.

Juan Erquicia, Group Brand Manager at Santander, and Lucas Machado, Associate Design Director at Interbrand, discuss the creation of Santander’s new logo as part of the recent rebrand.

Highlights of Pentagram at Brand Talks Connected.

Britt Cobb, Associate Partner at Pentagram, joined Brand Talks Connected to talk about the importance of internal branding and share a project he did for Verizon.

Highlights of Iconmobile at Brand Talks Connected.

Presentation given by Nicole Johnson, Associate Director of User Experience, Iconmobile, at Brand Talks Connected.

James Sommerville keynote at Brand Talks Connected.

James Sommerville talks through his career, from Prince Charles and Attik all the way through Coca-Cola, and shares his perspective on design and branding.

Brand Day London: driving innovation with user-generated content at NH Hotel Group.

Olapic and client NH Hotel Group tell the story of the hotel chain’s journey to bring customers into their marketing by leveraging user-generated content.

Brand Day London: how Strichpunkt redesigned Audi for 2025.

Design agency Strichpunkt talks through the unorthodox approach to their award-winning redesign of Audi at Brand Day London.

Good Type part 10: Good type can stretch.

Choosing a typeface to represent a brand’s voice isn’t an easy decision, and it becomes more complicated when companies have to factor in the future. Type offers brands an immense amount of value, but it needs to be able to stretch.

Good Type part 9: Good type has secrets.

Much like people, typefaces are multifaceted. They can be practical and straightforward, or they can be expressive and full of contrast, depending on how they’re used. Making the most of a typeface means knowing how to unlock its secrets.

Good Type part 8: The Devil in the Details.

Just as a torn seam or a missing button would spoil the effect of a perfectly tailored suit, so too can the details of a typeface put readers off.

Good Type part 7: Good type is a global traveler.

Today’s brands need to speak a wide range of languages. This installment of Good Type examines the different ways type can take your message across the globe.

The City of Lights hosted its first Brand Day.

On February 21, hundreds of creatives and brand managers came together to hear from some of today’s most influential groups in France and internationally.

Good Type part 6: Good type is a team player.

Pairing typefaces is one of the more challenging tasks a typographer faces. This installment of Good Type examines the different ways designers can pair fonts.

Good Type part 5: Good type is family.

A good typographic system is like a family—and just like people, it comes in all shapes and sizes, allowing it to address a range of design requirements.