A day in the life of type.

Have you ever cooked a meal at home and been delighted to find the perfect ingredient to complement your recipe? Maybe you forgot you had cilantro, crushed peanuts, or lemon juice, and it’s just the thing you needed to elevate your dish.

Marie Boulanger, brand designer at Monotype, presented at Brand Talks London in November 2022, giving an overview of our ongoing research into the neuroscience of typography.

The best way to ensure brand continuity across all customer touchpoints? The consistent use of fonts. But inconsistencies are surprisingly common. Use this guide to find and resolve them.

Few typefaces are as deeply connected to a cultural moment as Gotham. Once chosen as the keystone typeface for the Obama for America campaign in 2007, Gotham Bold became synonymous with the campaign’s message of hope and change.