Type resources for designers and brand owners

Tag: Brand fonts

59 articles

A new typeface brings digital clarity to Mind’s mental health mission.

After years of raising awareness and understanding around mental health, the time had come for charity Mind to update its iconic visual identity. Monotype Studio developed Mind Meridian – a modified typeface that puts warmth and accessibility at the heart of the brand.  

The new voice of O2 - Custom typeface

Monotype’s Creative Type Director Phil Garnham, is joined by O₂ and their brand agency to discuss O₂’s new custom typeface, with an in-depth look at how this has propelled O2 to become a more digital and contemporary brand throughout different markets.

A talk with Tom Foley on trends, the possible decline of Sans Serif, and what makes a type timeless.

Creative Type Director, Tom Foley, sat down Antalis Creative Power to discuss the 2021 Type Trends report, the state of Sans Serif, and consider what makes a font timeless in his latest interview.

First published on Antalis Creative Power

 

How to future-proof your brand. A Webinar by Monotype & Paratype.

We are thrilled to have our first Monotype x Paratype webinar coming to Russia. We’ve specially designed a webinar for your market. Join us and our prestigious guest speakers from Sberank and Mail.RU to discover more on their type and branding challenges and gain knowledge on how to future-proof your brand.

Sustainability: a way forward for brands, a challenge for design.

Today, it is a moral imperative that companies and agencies prioritize sustainable, environmentally friendly principles and practices. More and more consumers are demanding that brands act responsibly when it comes to environmental concerns. But what role does visual communication play in this topic, and how can type and design contribute to good sustainability practices?

Soft serve digital and the importance of nostalgia during a crisis

Phil Garnham, Senior Creative Type Director at Monotype Studio explores the evolution of type in digital and celebrates the heritage at the heart of the Burger King rebrand.

First published on BITE

Webinar: How type is adapting to the new normal.

Join us to discover insights into the evolving world of fonts from our Sr. Director of Brand, James Fooks-Bale. We’ll discuss the four main areas of change to anticipate in the font industry, and how type design can help your brand reflect its core values.

Logo design for Ila.

Monotype’s Creative Type Director Phil Garnham discusses the role of lettering in logo design with Superunion, one of our agency partners, with a real case example we worked on together.

SUMMA Branding at Brand Talks Connected – EMEA.

Pablo Amade, Creative Director for SUMMA Branding, presents his Correos case study at Brand Talks Connected – EMEA on November 18, 2020.

eBook: How retail brands can compete in our new digital reality.

Modern retail brands find themselves in an era of unprecedented disruption. Here are five ways fonts can strengthen your brand and customer experience.

A Monotype webinar. Modern typography redefined.

In light of breathing new life into typographic icons, the Monotype Studio would like to invite you to learn first-hand about a definitive version of a beloved font family that will offer designers a chance to see a classic with fresh eyes. 

The contemporary version of this versatile family organizes and makes cohesive 90 years of one of the most popular typefaces of all times. It’s more true to the original than any digital version you’ve ever worked with, and brings to life 37 new styles, including a variable version. 

Building unique brand equity for Rocket Mortgage.

Monotype worked with Rocket Mortgage, the nation’s largest mortgage lender, to design a custom typeface for its brand to modernize and create consistency for the company across the full client journey.

Webinar: Variable fonts, the brand opportunity.

As businesses continue to ramp up their digital offerings amidst the Covid-19 pandemic, many designers, brands and agencies are turning their attention to variable fonts. But for many, the question remains: What are variable fonts, and what is the potential of variable fonts to transform how we are communicating on the web?

Santander x Brand Talks: Highlights, part two.

In part two of their Brand Talks presentation, Juan Erquicia, Group Brand Manager at Santander, and Lucas Machado, Associate Design Director at Interbrand, discuss Santander’s custom typeface and other brand elements as part of the recent rebrand.

Santander x Brand Talks: Highlights, part one.

Juan Erquicia, Group Brand Manager at Santander, and Lucas Machado, Associate Design Director at Interbrand, discuss the creation of Santander’s new logo as part of the recent rebrand.

Highlights of Pentagram at Brand Talks Connected.

Britt Cobb, Associate Partner at Pentagram, joined Brand Talks Connected to talk about the importance of internal branding and share a project he did for Verizon.

Highlights of Iconmobile at Brand Talks Connected.

Presentation given by Nicole Johnson, Associate Director of User Experience, Iconmobile, at Brand Talks Connected.

The world’s first variable font logo.

In an innovative and dynamic approach to the new Variable font format, Fontsmith (now part of the Monotype Studio) and Dutch branding agency VBAT created a responsive logo font for Amsterdam’s new WPP campus — a logo which changes according to interaction and time, as people move throughout the space so do its letterforms.