
Tag: Brand fonts
87 articles8 Common mistakes to avoid when choosing brand fonts.
When you’re a designer, it’s thrilling to create a new brand or update an existing one. You get to be creative! Strategic! You get a chance to make your mark!
In addition to deciding on a color palette and imagery style, you get to choose foundational typefaces for your brand. But font selection should not be based on looks alone.
Why font performance matters & how to look for high-performing fonts compatible with your brand.
As your brand identity evolves, chances are you may be feeling some growing pains. You might be stretching as you search for the appropriate vision and brand identity for your evolving brand. We know firsthand that choosing the right fonts matters—font performance is crucial to delivering a positive customer experience, extending their connection to your brand.
Can’t find the perfect type? Here’s what to do.
It’s that time again. You’re at your desk, and it’s time to begin your new design project. First, you have to choose a font. To begin, you scroll through a list of fonts online and find yourself bombarded by the multitude of options. The number of fonts available is overwhelming. After several hours of researching, you finally find one type family you like, but you’re not sure how it will translate to mobile view. You jump to another option, but wonder if the font style will align with your target consumer.
What do your fonts say about you?
Your customers see your brand through design and typography. Typography is your brand’s ambassador. It is your visual voice, speaking for you every hour of every day, everywhere your brand lives.
How an increased focus on digital transformation has changed customer branding expectations.
Today’s designers are faced with a multitude of new challenges when it comes to designing for a digital world. Customers expect constant communication, have short attention spans, and expect brands to keep up with emerging technology. Learn about the branding challenges to advance your digital strategy and forge ahead.
Are free fonts worth the headache?
Designers who have encountered issues with low-res legibility or missing glyphs understand the value of high-quality typefaces sourced from established designers and foundries. However, many non-creatives don’t see the point in paying for fonts. How many creatives have heard the words “just get something free” at some point in their career?
What designers should know about font libraries.
When it comes to choosing a font to represent your brand can be a daunting task — especially when you’re trying to balance the needs of stakeholders and your customers. After all, the font you choose is one of the first things people see when they look at your brand. Here are key traits to look for when choosing a font library.
The 4 most important considerations when choosing a font for website or app launches.
Launching a website or app? Your font choice is key to your success. Here’s how to assess the legibility, consistency, performance, and longevity of your font choice.
Found some font inconsistencies? Here’s what to do next.
The best way to ensure brand continuity across all customer touchpoints? The consistent use of fonts. But inconsistencies are surprisingly common. Use this guide to find and resolve them.
Five takeaways from Brand New Conference.
This year, like many of you, we were excited to be back at the Brand New conference in person for a 2-day meetup of some of the most influential voices in design and branding. Read on for 5 things we learned.
Amalia. The new custom typeface for Raiffeisen Bank's brand evolution.
Amalia. The new custom typeface for Raiffeisen Bank’s brand evolution.
Evri
A living logo for every parcel, person, and place: Monotype and Superunion help Hermes rebrand into Evri.
Positive. Inclusive. Fun. A fluid new identity for Pride Amsterdam.
Monotype partnered with D8 to craft a fluid new identity for Pride Amsterdam, one of the biggest Pride celebrations in the world attracting thousands of visitors.
A bespoke modification of Helvetica Now for a medical tech company.
A bespoke modification of Helvetica Now for a medical tech company.
Monotype’s company desktop license empowers cloud access to brand fonts.
Long gone are the days of zipping up folders of font files and sharing them across your organization, or even messier, embedding fonts in documents in the cloud in hopes that the design remains intact. We recently announced an expanded set of licensing rights which allows all employees within an organization to access Commercial Production Fonts in their desktop environments.
A living logo for every parcel, person, and place: Monotype and Superunion help Hermes rebrand into Evri.
Evri is the new name and brand for Hermes, the UK’s largest dedicated parcel delivery company. The Monotype Studio design team led by Senior Creative Type Director Phil Garnham, worked closely with Superunion to create a living logotype powered by variable font technology to help the brand realize its mission of positive and reliable delivery experiences for everyone, everywhere.
All Together: A Playful New Typeface That Reflects the Joy of M&M’S.
M&M’S® has been bringing people around the world together for more than 80 years. This year, the iconic brand got a modern makeover, with a revamped purpose of creating a world where everyone feels they belong. Other changes include a fresh look and updated personalities for the famous M&M’S characters; a more inclusive and welcoming tone of voice; and a new, attention-grabbing typeface called All Together — a large, warm, playful, and conversational family.