Type resources for designers and brand owners

Tag: Brand fonts

21 articles

Brand Talks: Creating Connections. What does it mean to be believable?

Actions speak louder than words. But for marketers trying to form genuine, lasting relationships with their customers, embodying that ideal is complicated.

Why brands love to use sans serifs (and how you can choose one, too).

You know what they say, “classics never go out of style.” Maybe this is true, maybe it isn’t. But one thing is certain: When sans serifs took over typography in the early 1900s, they weren’t just a fad. They came to stay.

In our on-demand era, creative asset licensing is more challenging than ever.

It’s safe to say that few people, if any, set out to commit copyright infringement. The reality is that most individuals and brands fully intend to pay.