Creative Characters S5 E10: Designing beyond trends with Alex Swatridge of DutchScot.
Alex Swatridge.
On Creative Characters, we meet creative people working at the intersection of type and everyday life. You can listen below, or on Apple, Spotify, Google Podcasts, and wherever quality podcasts are available.
Alex Swatridge is the kind of creative you wish you could just sit down and brainstorm with. In this episode, host Graham Sturt talks to Alex about co-founding DutchScot, her London-based design agency that’s making waves with bold, award-winning work.
Preferring to gain inspiration from physical books and museum visits instead of scrolling, Alex shares her approach to design and how she stays true to her ideas while avoiding trends. Plus, hear Alex’s thoughts on AI in design and how DutchScot keeps their work collaborative and human-centered.
Whether you’re a designer or just curious about the creative process, this episode is full of insights that’ll leave you inspired to step away from your screen and find meaning in the physical world.
Check out DutchScot’s work at dutch.scot
Listen on Apple:
Listen on Spotify:
Enjoying the podcast? Please consider subscribing on Apple Podcasts or Spotify.
Related content.
Creative Characters S5 E9: Bryan Edmondson on crafting simplicity.
Tune in to hear Bryan Edmondson, co-founder of SEA Design, chat about building the studio from the ground up, his design philosophy, and the beauty of minimalism in typography.
Creative Characters Reprint: Waves of summer inspiration.
Dive into the summer as we revisit South African beach calligraphy, off-season Jersey Shore nostalgia, and the quirky charm of the British seaside. Tune in for an episode all about art, memory, and the magic of the coast.
Creative Characters S5 E7: Sara Soskolne: A life shaped by letters.
This week, Sara Soskolne joins Doug Wilson to talk about the craft, challenges, and quiet joys of type design. Tune in now.