In search of a sustainable NFT: Why we chose the Avalanche blockchain for our NFT projects.

It’s no secret that the environmental impact of minting, bidding, and selling NFTs is significant. Environmental considerations were at the top of our priority list as we began exploring this through our partnership with KnownUnknown and eventually led us to select Avalanche as our NFT platform. Read on to learn more.

Helvetica The NFT FAQ.

We recently partnered with KnownUnknown to create an NFT project featuring more than two dozen artists from around the world, working in mediums such as graphic design, branding, footwear design, and photography, all of whom are using Helvetica Now Variable to create unique, original art. Read on for more information about the project. 

Musings from the metaverse: early NFT lessons for the type industry. 

We recently attended NFT LA and Miami NFT Week, where we mingled with investors, designers, artists, and blockchain builders. Here were our key takeaways on the potential for this emerging community.

What are NFTs and how will they impact the type industry?

The concept of nonfungible tokens, or NFTs, entered the mainstream in February 2021 and the buzz hasn’t stopped building since. As NFTs become more established, what potential do they hold for typography as both a business and an art form?

Nostalgia, the creator economy, and the road to Bel-Air.

Nostalgia has been a growing theme since the pandemic hit more than two years ago. In chaos, people crave comfort, familiarity, and experiences that remind them of simpler times. We’ve written previously about how nostalgia is reflected in the development and use of typography in branding. However, nostalgia is also having a moment across nearly all sectors of human life: in fashion, in consumer products, and yes, even in Hollywood.

Creative Characters S2 E8: Andrew Krivine and Michael Worthington.

This week we’re welcoming Andrew Krivine, author and punk rock collector, alongside Michael Worthington, faculty at CalArts and co-founder of Counterspace. The creative duo is here to tell the tale of how they co-created the largest exhibition of punk and new wave graphics ever shown on the West Coast.   

Creative Characters S2 E7: Cristina Pandol.

This week we’re joined by award-winning creative Cristina Pandol, VP Creative at Westbrook Media, an entertainment company founded by Will Smith and Jada Pinkett Smith. Tune in as our own Bill Connolly talks to Cristina about her experiences as a creative from growing up multi-cultural to her short-lived allergy to entertainment. Listen until the end to hear their favorite advertisements.

Creative Characters S2 E6: Juan Villanueva.

This week’s episode features the first ever guest from Monotype, our very own Juan Villanueva, a senior type designer on the studio team. Outside of the work he does designing typefaces for clients like M&M’s, Tencent and Google, Juan leads a busy life as an educator and active member of the design community in NYC. Listen to the episode for more.

Creative Characters S2 E5: Perkins Access – Jennifer Sagalyn and JoAnn Becker.

This week’s guests are Jennifer Sagalyn, Director of Strategic Partnerships, and Joanne Becker, Assistive Technology Support, Training and Testing Specialist at Perkins Access. Perkins Access is an organization whose mission is to build a more accessible digital world for all people, regardless of their abilities.

Creative Characters S2 E4: David Sheldon-Hicks.

In this week’s episode, Phil Garnham talks with schoolmate David Sheldon-Hicks, the co-founder and Executive Creative Director of Territory Studio, a design firm that has worked on the veritable who’s-who of recent blockbuster films and video games.

Creative Characters S2 E3: Greg Lutze.

This week, our host Bill Connolly chats with new media creative, Greg Lutze. Greg founded VSCO and Plaza, and is an advisor and artist based out of California.

Creative Characters S2 E2: Dewey Bryan Saunders.

In this week’s episode, Monotype Senior Content Strategist Kadley Gosselin is joined by  Dewey Bryan Saunders, the designer behind album covers for artists like Anderson .Paak, Future, and Turnstile.

Creative Characters S2 E1: Andrew van der Merwe.

In the first episode of Season 2, Carl Unger sits down with calligrapher, letter artist and “beachscriber,” Andrew van der Merwe from Cape Town, South Africa. 

What makes a great Creative Director?

For many designers making it to the coveted role of Creative Director at a reputable agency is viewed as a ‘dream job’, and the realisation of reaching the very top of the career ladder. Fortunately, working with BNO Creative Director’s Forum, Monotype’s Phil Garnham is here to elucidate what it takes to become a Creative Director and how to thrive in the position - and even some wellbeing tips mixed in.

Monotype welcomes Hoefler&Co to our family.

Monotype announces the acquisition of Hoefler&Co, one of the premier names in type design.

When good brands fall victim to counterfeit fonts.

A high-profile automaker recently reported strange rendering behavior in their automotive displays, which were using Monotype’s Helvetica Now font. The automaker shared access to their platform and font integration tools with us, concerned that the rendering issues were due to bad outlines in Helvetica Now.

Monotype x Middlesex.

This year, we had the joy of collaborating with Middlesex University and Andy Gossett’s typography module. Phil Garnham (Creative type director and Middlesex alumni) and Emilios Theofanous (Type Designer, Monotype), had the opportunity to host two online sessions, initially to help kickoff the project and a later session during the semester to discuss the process, critique the designs and answer any type design related questions.

What is the new normal?

Juan Villanueva, Type Designer at Monotype was interviewed by Print Magazine to discuss his thoughts on what the new normal could look like post-pandemic. Thinking introspectively, Juan was asked how his ‘old normal’ differs from his ‘new normal’ in his creative work and lifestyle. Check out the below to explore Juan’s thoughts - and ask yourself does post-pandemic mean ‘the new normal’ or ‘the next normal’ to you?

First published on Print Magazine.