Tag: Brand design105 articles
Pablo Amade, Creative Director for SUMMA Branding, presents his Correos case study at Brand Talks Connected – EMEA on November 18, 2020.
Monotype is thrilled to introduce the recipients of the second annual Type Champions Award, a program that recognizes brands for their creative, innovative, and memorable use of typography in developing and maintaining their brand identities.
Modern retail brands find themselves in an era of unprecedented disruption. Here are five ways fonts can strengthen your brand and customer experience.
Charles Nix, Creative Type Director at Monotype, moderates a lively discussion with esteemed panelists Kristine Arth, Founder & Creative Director at Lobster Phone; Lynne Yun, Partner at Space Type Continuum; and Jennifer Hilliard, Senior Manager, Brand Development & Strategy at Quicken Loans. Watch the group discuss how they’ve adapted and uncovered opportunities during these unique and uncertain times. Learn more about Brand Talks here.
Tom Foley, Creative Type Director at Monotype, moderates a lively discussion with esteemed panelists Vincent Garcia, VP of Design at Dailymotion, and Caterina Bianchini, Founder & Creative Director at Studio Nari. Watch the group discuss how they’ve adapted and uncovered opportunities during these unique and uncertain times. Learn more about Brand Talks here.
Mark Borden, Editor-in-Chief and Head of Creative Strategy, House Industries, shares his perspective on the critical role of type in branding and culture. Learn more about Brand Talks here.
We’re very excited to announce a partnership between Monotype and House Industries, a revered, eclectic design studio that has worked with The New Yorker, Jimmy Kimmel Live, Design Within Reach, and many other iconic identities. Beginning immediately, House Industries fonts can now be licensed through Monotype’s enterprise account teams, with a standard process that is already used by many leading global brands.
As businesses continue to ramp up their digital offerings amidst the Covid-19 pandemic, many designers, brands and agencies are turning their attention to variable fonts. But for many, the question remains: What are variable fonts, and what is the potential of variable fonts to transform how we are communicating on the web?
Everyone knows the saying, “what’s on the inside matters most.” Sure, a person’s character is more important than what they look like, but how does this relate to branding? A brand needs to look and act a certain way to engage with its audience, right?
We’ve spent a lot of time thinking about the effect the pandemic has had on the collaborative process that drives creative work at companies everywhere. Here are some ideas about where things could be heading.
James Sommerville talks through his career, from Prince Charles and Attik all the way through Coca-Cola, and shares his perspective on design and branding.
Modern rebrands aren’t as simple as they used to be. In this webinar, Monotype’s Type Director, Tom Foley, is joined by Rick Sellars, Creative Director at Interbrand London to discuss the ins and outs for a successful rebranding.
Even complex brands are built on a basic structure: color, shape, fonts, and key visuals. But as the demands of modern consumers change, brands need to find ways to simplify and streamline their visual identity.
With seemingly every business in the world launching apps, online services, and other digital properties as they cope with disruptions from the COVID crisis, many brands are likely wondering how they can stand out from all the sudden digital noise.
Perhaps the biggest challenge is not figuring out how to return to whatever “normal” used to look like, but how to let go of the vision we held for the future we thought we’d have.
Font superfamilies are vast collections of type that can meet a multitude of needs without compromising on consistency. But what defines a superfamily, exactly?