Tag: Brand design48 articles
Brands are like the people that build them—complex, connected, unique, and creative. At Monotype, we help brands realize their full identity and express it to the world.
There’s so much more to political campaigns than ideology. Sure, there’s the political party (or lack thereof), core beliefs and issues, debate performance, and events. But a silent, less obvious contributor to a campaign is the design behind it—the nonverbal communication conveyed through font choices, design elements, and color palette—that impacts our perception of a candidate.
Design Week editor Angus Montgomery considers what visual communication will look like in 50 years’ time, with his predictions informed by a look back at the past 50 years.
Think of a brand from your childhood, that you associate with that time in your life. Is it still around? Perhaps it is, yet amazingly, many of our favorite brands struggle to evolve alongside the communities that they serve.
Absorbing information quickly is more than a convenience at 60mph. Fonts for cars must emit visual appeal and brand consistency, while being exceptionally legible and readable at a glance. This collection illustrates a sampling of typefaces that can be read easily to help keep drivers’ eyes where they belong — on the road.
Consumers are increasingly demanding connectivity in their vehicles, and are prioritizing in-car technology that enhances the driving experience. See how Monotype’s Embedded Solutions for OEMs can help automotive brands empower their end-to-end visual identities.
How much are designers willing to pay for high-quality fonts? Are variable fonts ready for showtime? And most important: Can fonts be sexy? These are among the mysteries the fourth annual Font Purchasing Habits Survey seeks to unravel.
Graphic designers and other creative team members are the primary users of the fonts a company licenses, but licensing approval typically runs through other departments. Instead of easily and seamlessly licensing the fonts they need, creatives often need to stop what they're doing—which costs time, jeopardizes deadlines, and disrupts the creative process—to advocate for the proper licensing of quality fonts.
The idea of brick and mortar stores has been a hot topic lately. Are they dying? Thriving? Whatever you believe, they’re changing, with an eye toward digital.
See how styling live text with web fonts can be far more efficient and streamlined than old-fashioned methods, especially when building digital ads.
Optical sizing has long been part of the type designer’s toolbox, but for many people the term may not be familiar. Here's why that should change.
The SST font tackles a central challenge of branding – universality. The SST superfamily supports more than 90 languages including Japanese, Thai and Arabic.
Designers and studios might be deeply familiar with Neue Helvetica, but it’s the product of a pre-digital era. Here are four reasons why it’s time to switch.
Mastercard made waves when it announced that it will drop the word “Mastercard” from its logo. But is it the right decision for every brand?