Type resources for designers and brand owners

Tag: Brand design

113 articles

A new brand identity for Atlantis Resorts.

Futurebrand and Kerzner International asked Monotype Studio to help refresh the brand identity for Atlantis, the beyond luxury hotel brand which operates both The Palm and The Royal in Dubai and Sanya in China. This is the first brand update for the group since the opening of The Palm in 2008 and is a move to unify the visual brand across all properties.

Perspectives on the future of type - ADC Festival.

In this panel at the 2021 ADC Festival, Monotype’s Creative Type Director, Phil Garnham, is joined by KMS’ Jessica Krier and Journalist Jürgen Siebert. The group discusses the future of type with variable fonts and how they offer endless possibilities for creatives. They also raise questions about brand durability and expansion that variable fonts can enable - as well as simplifying its technical complexity.

The new voice of O2 - Custom typeface

Monotype’s Creative Type Director Phil Garnham, is joined by O₂ and their brand agency to discuss O₂’s new custom typeface, with an in-depth look at how this has propelled O2 to become a more digital and contemporary brand throughout different markets.

Brand Talks Connected: 2020 Recap

Brand Talks Connected delivers Monotype’s popular Brand Talks event series directly to wherever it is you’re working these days. Here’s a look back at some of the amazing content from 2020. We hope you’ll join us for the next event!

How to future-proof your brand. A Webinar by Monotype & Paratype.

We are thrilled to have our first Monotype x Paratype webinar coming to Russia. We’ve specially designed a webinar for your market. Join us and our prestigious guest speakers from Sberank and Mail.RU to discover more on their type and branding challenges and gain knowledge on how to future-proof your brand.

Sustainability: a way forward for brands, a challenge for design.

Today, it is a moral imperative that companies and agencies prioritize sustainable, environmentally friendly principles and practices. More and more consumers are demanding that brands act responsibly when it comes to environmental concerns. But what role does visual communication play in this topic, and how can type and design contribute to good sustainability practices?

Webinar: How type is adapting to the new normal.

Join us to discover insights into the evolving world of fonts from our Sr. Director of Brand, James Fooks-Bale. We’ll discuss the four main areas of change to anticipate in the font industry, and how type design can help your brand reflect its core values.

Logo design for Ila.

Monotype’s Creative Type Director Phil Garnham discusses the role of lettering in logo design with Superunion, one of our agency partners, with a real case example we worked on together.

SUMMA Branding at Brand Talks Connected – EMEA.

Pablo Amade, Creative Director for SUMMA Branding, presents his Correos case study at Brand Talks Connected – EMEA on November 18, 2020.

Announcing the 2020 Type Champions!

Monotype is thrilled to introduce the recipients of the second annual Type Champions Award, a program that recognizes brands for their creative, innovative, and memorable use of typography in developing and maintaining their brand identities.

Brand Talks Connected by Monotype

Brand Talks Connected delivers Monotype’s popular Brand Talks event series directly to wherever it is you’re working these days. We hope you’ll join us for the next virtual event.

eBook: How retail brands can compete in our new digital reality.

Modern retail brands find themselves in an era of unprecedented disruption. Here are five ways fonts can strengthen your brand and customer experience.

Panel discussion at Brand Talks Connected – Americas.

Charles Nix, Creative Type Director at Monotype, moderates a lively discussion with esteemed panelists Kristine Arth, Founder & Creative Director at Lobster Phone; Lynne Yun, Partner at Space Type Continuum; and Jennifer Hilliard, Senior Manager, Brand Development & Strategy at Quicken Loans. Watch the group discuss how they’ve adapted and uncovered opportunities during these unique and uncertain times. Learn more about Brand Talks here.

Panel discussion at Brand Talks Connected – Europe.

Tom Foley, Creative Type Director at Monotype, moderates a lively discussion with esteemed panelists Vincent Garcia, VP of Design at Dailymotion, and Caterina Bianchini, Founder & Creative Director at Studio Nari. Watch the group discuss how they’ve adapted and uncovered opportunities during these unique and uncertain times. Learn more about Brand Talks here.

House Industries keynote at Brand Talks Connected.

Mark Borden, Editor-in-Chief and Head of Creative Strategy, House Industries, shares his perspective on the critical role of type in branding and culture. Learn more about Brand Talks here.

Monotype announces a collaboration with House Industries.

We’re very excited to announce a partnership between Monotype and House Industries, a revered, eclectic design studio that has worked with The New Yorker, Jimmy Kimmel Live, Design Within Reach, and many other iconic identities. Beginning immediately, House Industries fonts can now be licensed through Monotype’s enterprise account teams, with a standard process that is already used by many leading global brands.

Webinar: Variable fonts, the brand opportunity.

As businesses continue to ramp up their digital offerings amidst the Covid-19 pandemic, many designers, brands and agencies are turning their attention to variable fonts. But for many, the question remains: What are variable fonts, and what is the potential of variable fonts to transform how we are communicating on the web?

We’re all in this together: The importance of building a brand from the inside out.

Everyone knows the saying, “what’s on the inside matters most.” Sure, a person’s character is more important than what they look like, but how does this relate to branding? A brand needs to look and act a certain way to engage with its audience, right?