Tag: Studio

39 articles

The Role of Fonts in Modern Publishing.

Fonts play an indispensable role in shaping your experience of published media, working in a deliberate way to communicate the information clearly and legibly.

When type goes tiny

Tiny type poses a big design challenge. “Micro type”—typically under 10 point—is a fast-growing part of our collective reading diet. Whether in eBooks, smart watches, package labeling, or any number of “micro type” environments, when letterforms become smaller, spacing gets tight, details get lost, and forms blend together. The resulting legibility issues can make for a frustrating reading experience.

Just how neutral is Helvetica?

In many ways the idea that Helvetica is a 'neutral' typeface has become a self-fulfilling prophecy. That's not to say it isn't, but the neutrality narrative is only half the story.

Enjoyable discomfort: The many points of view of Ambiguity.

Ambiguity, from Charles Nix, offers a chance to pause for thought, question the state of affairs, and indulge in a little bit of enjoyable discomfort.

Inside Santander’s new custom font from Monotype.

Juan Erquicia, Group Brand Manager at Santander, discusses the hurdles his brand faced heading into its rebrand, and how a custom font from Monotype helped solve those challenges.

Behind the font: Carl Crossgrove of the Monotype Studio.

Behind the font highlights the people and process behind the fonts you love and use. This installment features Carl Crossgrove of the Monotype Studio.

Introducing Neue Frutiger World.

More than 150 languages and scripts are supported in this global super family, which uses the warmth and clarity of the original Frutiger design to help brands communicate around the world with consistency.

Meet Neue Plak.

German designer Paul Renner is best known for his Futura design, but Plak, his 'other' typeface, is long overdue a rediscovery. Monotype designers Linda Hintz and Toshi Omagari have restored this under-appreciated design, creating a versatile set of 60 weights that draw on the forms of the original wood type.

Why brands love to use sans serifs (and how you can choose one, too).

You know what they say, “classics never go out of style.” Maybe this is true, maybe it isn’t. But one thing is certain: When sans serifs took over typography in the early 1900s, they weren’t just a fad. They came to stay.

What’s behind the rise of ‘quirky’ serifs?

Sans serifs have long dominated the world of corporate branding, but some companies are going for a different look: Fun, funky serifs. What's behind the change?

Finding your type: How to pick the right font for your brand.

Finding the right brand font requires a deep understanding of who you are as a brand, and how you want to present that identity to the world.

What is optical sizing and how can it help your brand?

Optical sizing has long been part of the type designer’s toolbox, but  for many people the term may not be familiar. Here's why that should change.

Meet Madera.

Malou Verlomme’s Madera is a fresh addition to the popular geometric sans serif font genre, intended as a go-to typeface for branding and visual communication.

Meet Walbaum.

Monotype’s Walbaum typeface is the modern serif font to beat all modern serifs. Freshly restored by Monotype, this updated family oozes charm.

Embrace Ambiguity.

Monotype introduces Ambiguity, a typeface designed to effectively express a range of attitudes and beliefs.

From Neue to Now: How Helvetica evolved for the 21st century.

Designers and studios might be deeply familiar with Neue Helvetica, but it’s the product of a pre-digital era. Here are four reasons why it’s time to switch.

The challenging game of designing for sports.

The World Cup is back, and all eyes are zeroed in on the best football ... jersey fonts? We examine the tall task of designing for the world of sport.

A stackable typeface for Domino's Pizza.

Monotype designer Terrance Weinzierl delivered a taste of modern Americana to Domino’s, with his modular, multi-weight Pizza Press typeface.