Tag: Typography87 articles
Julia Errens traces the course of machine-augmented translation, from Turing to Google Translate.
Monotype’s Terrance Weinzierl helped software company SAP to develop a typeface for SAP Fiori, for which SAP won a Red Dot Award in 2015. It was important that the design of the typeface works well in text-based UI environments without compromising on personality. The new typeface, called 72, has won a 2017 Red Dot Award.
The first Japanese typeface from Monotype is a humanist sans serif, designed to work in partnership with Neue Frutiger. Tazugane Gothic sets out to introduce a new typographic standard, allowing designers to comfortably set Latin and Japanese characters alongside one another while maintaining visual harmony.
Hope Sans has been selected by the judges of the 22nd Annual TDC Typeface Design Competition to receive the Certificate of Typographic Excellence. It will be included in the Annual of the Type Directors Club, “The World’s Best Typography,” and will also be shown at the 65th Awards Exhibition (TDC65) in New York City.
Sagrantino is a non-connecting script that traces its roots back to hand-drawn letterforms, and the connection between pen and paper. Named after the Italian wine, Sagrantino is bold and full of flavor, while embodying a sense of freedom and fluidity. Its quirky character shines at larger sizes – making it perfect for headlines, posters, or anywhere type is needed to really make a point. The family is available as OpenType Pro fonts, and has an extended character set that supports most Central European and many Eastern European languages.
This extended version of the VAG Rounded typeface by the Monotype Studio brings the 1970s design up to date, expanding its language support and adding two new display fonts.
Created with screen reading in mind, Amariya’s sculpted, understated elegance is specifically designed for long-form copy in Arabic, Urdu or Persian. Its open shapes and streamlined forms are tailored not just to the digital world, but the flow and rhythm required by someone immersing themselves in words.
The making of the serif typeface PMN Caecilia from first sketches to usable fonts took more than seven years. Designed by Peter Matthias Noordzij, it is the child of a time when font technology changed rapidly, not knowing which development the next day would bring. Eventually it was released in 1991 and quickly turned into a quiet tip for designers; not overused, and yet selected for prominent applications. Today, more than 25 years later, Noordzij adds a sans serif companion to his first type family and equips it for today’s needs.
Open up any book. Peruse a magazine article. Whether you’re reading printed or digital material, the content is the focus. You probably haven’t realized how the typography works in a deliberate way to communicate the information clearly and legibly. After all, it is the content at the core, not the design. However, fonts play an indispensable role in shaping your experience of published media.
Choosing the right font for your next project is more than just an aesthetic decision. Brands have numerous factors to consider, from price to deadlines to the importance of being unique, all of which influence the selection process.
There’s so much more to political campaigns than ideology. Sure, there’s the political party (or lack thereof), core beliefs and issues, debate performance, and events. But a silent, less obvious contributor to a campaign is the design behind it—the nonverbal communication conveyed through font choices, design elements, and color palette—that impacts our perception of a candidate.
For many, Helvetica is the epitome of neutrality. It's known for being the blank page or the empty vessel; the typeface that stands back and lets others do the talking. As such, Helvetica has been enormously successful in corporate branding—think companies like American Apparel, Knoll and Muji, both of which have built their visual identities around Helvetica.
Anyone who has worked with type understands its incredible ability to influence meaning. In the hands of a good designer, the most subtle shift in form can drastically alter a message and its effect on the reader.
We caught up with Juan Erquicia, Group Brand Manager at Santander, following his presentation at Brand Talks London 2019. Here, Erquicia discusses the hurdles his brand faced heading into its rebrand, and how a custom font from Monotype helped solve those challenges.
Fonts play an important role in delivering a smooth experience to financial customers, and also help financial institutions keep up with evolving expectations.