Creative Characters S5 E14: From passion to Pink Pony with Kristy Campbell.

“ Every time you fail, don’t look at it as a failure—you’re moving toward a bigger goal if you have passion and drive for what you do. ”

Kristy Campbell.

Topic

Expertise

Creative Characters

Type design

Brand design

Creative matters

Digital branding

On Creative Characters, we meet creative people working at the intersection of type and everyday life. You can listen below, or on Apple, Spotify, Google Podcasts, and wherever quality podcasts are available.

This week we sit down with Kristy Campbell, the founder of Pink Pony Creative, a New Zealand-based design agency known for its bold style: think hot pink, variable fonts, and playful patterns. We originally met Kristy at Adobe Max, where she’s spoken about crafting sticky brand identities and the power of personal branding.

In this episode, Kristy shares how she turned her passion for personality-driven design into a thriving agency that’s known for pushing boundaries. And she doesn’t hold back. Kristy opens up about the highs and lows of owning an agency — handling failures, navigating imposter syndrome, and challenges around being a public-facing creative. She also gets real about balancing her role as a new mom with running a business. Listen in for practical advice on how to break through the digital noise and establish your own unique brand or creative business.

To see Kristy’s work, check out @kristy.thepinkpony or @pinkponycreative on Instagram.