Type resources for designers and brand owners

Tag: Typography

154 articles

Building unique brand equity for Rocket Mortgage.

Monotype worked with Rocket Mortgage, the nation’s largest mortgage lender, to design a custom typeface for its brand to modernize and create consistency for the company across the full client journey.

The Making of Toyota Type.

Learn how Toyota Type was developed as part of the iconic automaker’s new brand identity.

Typography and modern protest.

At its core, type is a storyteller. Letterforms deliver a message. And such messages are perhaps at their purest in the form of community-led designs for protest.

Monotype Agrees to Acquire URW Type Foundry.

We’re very excited to share that Monotype has agreed to acquire URW Type Foundry, a subsidiary of Global Graphics PLC. Based in Hamburg, Germany, URW is an innovative font and software provider, with extensive experience in designing and engineering fonts to service the needs of global brands. We’re proud to welcome the team to the Monotype family.

New custom type family for MotoGP™.

MotoGPis the top division of the FIM Road Racing World Championship Grand Prix. It’s the oldest motorsports championship (racing since 1949) and visits a total of 16 countries across four continents every season.

Creating a consistent identity for an iconic banking group.

Partnering with Interbrand and Monotype, Santander redesigned its brand to become more modern, more digital and more in tune with a new generation of consumers.

Font engineering and the importance of what you can't see.

Fonts are more than a pretty face. Underneath their polished surface is an intricate array of data and functionality that few people ever see. Yet this hidden world is integral to the reliability, performance and appearance of a font.

The secrets and subtleties of handwriting fonts.

Out of all the thousands of fonts in the world, handwriting fonts are a category unto themselves. But even within that seemingly narrow niche, there is a range of styles that reflects the variations and subtle differences found in actual handwriting. 

What should brands know about variable fonts?

Learn how variable fonts can help brands looking to distinguish themselves in the modern marketplace.

More than just words: How a smart typography strategy helps your bottom line.

Each element of your typography strategy has a role in streamlining your workflow and helping your designers produce higher quality work on deadline.

How SNCF delivers consistent, reliable customer service.

Corporate typeface helps a timeless railway company now and into the future.

Read our ebook: 5 type trends for brands to consider in 2020

Trends in type design are often an indicator of broader shifts in brand strategy. Through conversations with designers and creative leaders, as well our Monotype Studio team, we have identified five trends for brands to consider as they build their visual identities in the next year and beyond.

How type helps you rebrand for the future.

Modern rebrands are about more than just updating your visual identity. See how fonts help rebranding companies meet their customers’ expanding expectations.

Read our eBook: Change is the only constant

The decision to update your brand is rife with uncertainty, especially in our fast-paced, ever-evolving modern world. When is the right time? Is there a right time? Can you truly update for the future, or will you always feel two steps behind?

Six myths about text in augmented and virtual reality.

We’ve compiled six common myths around the role of text in augmented and virtual environments and reasons why these challenges don’t hold true.

Good Type part 10: Good type can stretch.

Choosing a typeface to represent a brand’s voice isn’t an easy decision, and it becomes more complicated when companies have to factor in the future. Type offers brands an immense amount of value, but it needs to be able to stretch.

Good Type part 9: Good type has secrets.

Much like people, typefaces are multifaceted. They can be practical and straightforward, or they can be expressive and full of contrast, depending on how they’re used. Making the most of a typeface means knowing how to unlock its secrets.

How do you choose a typeface when you’re the world’s biggest font foundry?

Monotype’s brand refresh needed to achieve the same consistency of communication that it champions for its customers. But what’s the answer when you’re a type foundry with literally tens of thousands of fonts to choose from, and multiple products and services to design for?