Tag: Digital branding

94 articles

Simon Betsch's Keynote at Brand Talks Munich.

Simon Betsch (Managing Partner KMS TEAM), will show in his keynote how brands can meet consumer expectations in times of social and economic upheaval.

Alex Swatridge's Keynote from Brand Talks London.

Alex Swatridge, Creative Partner at DutchScot, delivered the keynote address at Brand Talks London in November 2022.

How a Monotype Fonts subscription takes agencies to the next level.

From a supercharged creative team to account managers, a Monotype Fonts subscription empowers every role in an agency.

Why free fonts are costlier than you think.

From hidden viruses to incompatible applications, downloading free fonts comes with various challenges. Learn about the hidden dangers of free fonts and how a paid font library can help.

Creative Characters S2 E17: 'Live' from Adobe MAX, this week's guest is: You!

We recently packed up our recording gear and traveled to Adobe MAX, one of the largest creative conferences in the world, to scan people’s brains (yes, really) and connect with creatives just like you. Listen to the episode to find out more. 

Legal font licensing: Secrets to avoiding pitfalls with fonts.

Font. Music. Imagery. Colors. These elements are all integral to creating digital assets and marketing campaigns. Like Cinderella, however, only one magical font will fit a specific project or campaign. If a marketing or creative team finds what they think is the perfect font that helps express the message behind the effort, everything else seems to fall into place–except for legal font licensing.

5 rebrands that used type to transform their sector.

Rebranding a business is not for the faint of heart. It’s an enormous operation that requires significant time and investment while offering the possibility of totally revitalizing a brand.

Here’s why leadership should care about company fonts.

You’ve been there before: there’s a new tool or system that could be useful for your organization or company, and now it’s up to you, and the rest of the leadership team, to decide whether it’s worth it.

What creative leaders need to consider in a brand refresh.

You’re at your desk reviewing your emails, and getting ready to kickstart a new design project tomorrow. You’ve read over the project brief, and you have a team call coming up to go over the project guidelines. It’s an exciting challenge, but you’re not sure where to begin.
 

How typography can make your brand feel more human.

It’s more important than ever to bring a sense of humanity and authenticity to your messaging. And if your type is the voice of your brand, then it’s doubly important to make sure it’s saying the right things. 

How to update your font library instantly.

Many people think of fonts as static design elements, but in reality they are software files that regularly receive updates: anything from fixes, to expansions, or improvements, generally anything that often benefits the user in the long run.

Guide to licensing and subscription.

There’s a Monotype Fonts plan for everyone — from individual freelancers to small and mid-sized teams, up to global enterprise organization.

8 Common mistakes to avoid when choosing brand fonts.

When you’re a designer, it’s thrilling to create a new brand or update an existing one. You get to be creative! Strategic! You get a chance to make your mark!

In addition to deciding on a color palette and imagery style, you get to choose foundational typefaces for your brand. But font selection should not be based on looks alone.

Creative Characters S2 E16: Craig Ward: From metal type to the digital unknown.

This week, host Charles Nix sits down with Craig to talk about his career, his myriad side projects and quirky pastimes, and how technology could revolutionize the way we use type and ensure the rights of ownership for designers.

Follow that font: What happens when a design team uses a project-based font vs a font subscription platform?

The way you purchase project fonts may seem like a minor detail, but it’s not. Purchasing a one-off font can introduce legal risk, extend project timelines, and cost you both time and money. Centralizing font discovery, licensing, and distribution with Monotype Fonts saves time and improves the creative process.

No fuzzy business: 5 ways to keep your brand thriving in a digital age.

As our world becomes immersed in digital experiences, the type you use needs to keep up. Use this checklist to ensure your typeface meets the task at hand.