Tag: Creative matters

66 articles

Creative Characters S2 E9: Nathan Lance – How to build an (authentic) sustainable brand.

This week’s guest is passionate about designing for change. We’re welcoming Nathan Lance, creative director at Leap, a B Corp certified design agency in Truro, England. Nathan is here to spill the tea on eco-friendly design, sustainability, and brand transparency.

Webinar: The science behind the emotional impact of type.

Webinar: The science behind the emotional impact of type.

Making sure the environment is conducive to doing great creative work.

Making sure the environment is conducive to doing great creative work.

In search of a sustainable NFT: Why we chose the Avalanche blockchain for our NFT projects.

It’s no secret that the environmental impact of minting, bidding, and selling NFTs is significant. Environmental considerations were at the top of our priority list as we began exploring this through our partnership with KnownUnknown and eventually led us to select Avalanche as our NFT platform. Read on to learn more.

Helvetica The NFT FAQ.

We recently partnered with KnownUnknown to create an NFT project featuring more than two dozen artists from around the world, working in mediums such as graphic design, branding, footwear design, and photography, all of whom are using Helvetica Now Variable to create unique, original art. Read on for more information about the project. 

Musings from the metaverse: early NFT lessons for the type industry. 

We recently attended NFT LA and Miami NFT Week, where we mingled with investors, designers, artists, and blockchain builders. Here were our key takeaways on the potential for this emerging community.

Monotype x Limerick.

Over the past four years, we’ve been lucky to forge a reciprocal partnership with the Limerick School of Art & Design / TUS in Ireland. Both Creative Type Directors Tom Foley and Emilios Theofanous have now participated in workshops and modules at the leading fine art, design and creative media school. This year’s students were asked to write a message platform for one typeface and build a marketing plan and design assets to promote it in digital or print media.  

What are NFTs and how will they impact the type industry?

The concept of nonfungible tokens, or NFTs, entered the mainstream in February 2021 and the buzz hasn’t stopped building since. As NFTs become more established, what potential do they hold for typography as both a business and an art form?

Nostalgia, the creator economy, and the road to Bel-Air.

Nostalgia has been a growing theme since the pandemic hit more than two years ago. In chaos, people crave comfort, familiarity, and experiences that remind them of simpler times. We’ve written previously about how nostalgia is reflected in the development and use of typography in branding. However, nostalgia is also having a moment across nearly all sectors of human life: in fashion, in consumer products, and yes, even in Hollywood.

Everything old is new again: a deeper look at nostalgia in design.

Over the past year or two, nostalgia has become a fixture in design of all kinds: typography, fashion, furniture and beyond. We take a look at the complex relationship between reviving heritage design elements and the history they come from. 

Creative Characters Ep. 20. Adam Weiler.

In this week’s episode, Monotype Type Director, Terrance Weinzierl has an inspiring conversation with designer, educator, and design thinker, Adam Weiler, who currently leads the social innovation program at Steelcase, a furniture company founded in Grand Rapids, Michigan.

Design by trial: Creating meaningful connections in virtual worlds

Elizabeth Ann Clark, Chief Creative Officer at virtual reality studio, AEXLAB, talks about the power of VR in social contexts, some of her favorite design tools, and how her team came to select a student-designed typeface for the face of their flagship game.

Creative Characters Ep. 19: Chelsea Goldwell.

In this episode, our own Bill Connolly is joined by Chelsea Goldwell, partner and creative director at Zero Studios, a digitally-native branding studio. Goldwell reflects on her trajectory in design and shares her perspectives on finding balance in this era of intense work.  

Creative Characters Ep. 18: Dave Addey.

In our eighteenth episode, Terrance Weinzierl, Creative Type Director at Monotype, talks with Dave Addey, author of Typeset in the Future. Dave work explores type and design choices in sci-fi movies, a fun crossover that has drawn a remarkably big audience.

Creative Characters Ep. 17: Ellen Lupton.

In our this week’s episode, Monotype’s Brand Designer, Marie Boulanger talks with Ellen Lupton, writer, curator, educator, and designer. They discuss her recent book, Extra Bold: A Feminist, Inclusive, Anti-racist, Nonbinary Field Guide for Graphic Designers, and Lupton’s mission to democratize type through teaching, collaborating, and writing. 

Creative Characters Ep. 16: Tyler Haughey.

In our sixteenth episode, we talk with Tyler Haughey, a photographer whose work highlights otherwise unseen details of Jersey shore beach towns in the off-season. He discusses the creative influence of having a father who was a sign painter, as well as the nature of memory and how signage and décor help anchor experiences in our minds.