Type resources for designers and brand owners

Tag: Typography

174 articles

Behind the font: Carl Crossgrove of the Monotype Studio.

Behind the font highlights the people and process behind the fonts you love and use. This installment features Carl Crossgrove of the Monotype Studio.

Mobile or bust: Why forward-thinking retailers are prioritizing the mobile experience.

Retail customers are scattered across a wide range of touchpoints and react with them all interchangeably. However, they’re all linked through the mobile experience.

Introducing Neue Frutiger World.

More than 150 languages and scripts are supported in this global super family, which uses the warmth and clarity of the original Frutiger design to help brands communicate around the world with consistency.

Meet Neue Plak.

German designer Paul Renner is best known for his Futura design, but Plak, his ‘other’ typeface, is long overdue a rediscovery. Monotype designers Linda Hintz and Toshi Omagari have restored this under-appreciated design, creating a versatile set of 60 weights that draw on the forms of the original wood type.

Ruq’ah - the new style.

In this feature from the Recorder, issue 2, we speak to the Swiss designer about how his natural aversion to authority has played a role in his approach, and how his work aims to break the boredom of everyday design.

Fonts to fit your augmented and virtual reality designs.

Setting text in augmented and virtual reality presents new design challenges. Learn about six fonts that can enhance your AR/VR creations.

Part 1: from TrueType GX to Variable Fonts.

Tom Rickner, veteran type designer, shares his personal role in the beginnings of type’s most exciting development in decades.

Why brands love to use sans serifs (and how you can choose one, too).

You know what they say, “classics never go out of style.” Maybe this is true, maybe it isn’t. But one thing is certain: When sans serifs took over typography in the early 1900s, they weren’t just a fad. They came to stay.

What’s behind the rise of ‘quirky’ serifs?

Sans serifs have long dominated the world of corporate branding, but some companies are going for a different look: Fun, funky serifs. What’s behind the change?

Times Modern and the modern Times

When your business is the printed word, your use of type is serious business. From the introduction of the Times New Roman® typeface in 1932 through to its Times Modern fonts today, The Times newspaper’s use of type has been a critical and iconic aspect of its brand.

How to make clients care about fonts (and why you should try).

Sometimes clients just don’t care where their fonts come from. Here’s why their project (and your reputation) benefit from convincing them it matters.

Good Type, part 2: Good type has a voice.

If fonts could speak, what would they say? The second installment of our Good Type series looks at how the fonts you choose impact the voice of your brand.

What is a web font, anyway?

With HTML5 and web fonts becoming the industry standard for digital ads, it’s time to take a look at some web font FAQs.

The Future of Brand Expression: Monotype.

In this new video, learn more about how we bring brands to life, utilizing our full product suite to empower modern brand expression.

Good Type, part 1: Good type respects its elders.

This first installment of the Good Type series shows how traces of the same forms and styles emerge again and again as fonts are created or revived.

D&AD New Blood Awards: using the power of typography to activate your cause.

D&AD announce the winners of their annual New Blood Awards. Typography category judges, Jamie Neely and Nadine Chahine, share their pick of the pencils.

Variable Fonts: making the promise a reality.

Bob Taylor, Monotype’s Font Technologies Director, offers his views on the promise of Variable Fonts and shares how Monotype and the tech industry are bringing this promise to reality.  He shares a few Variable Font tests gone wrong, what we are learning, and introduces the newest Variable Font from Monotype.

Finding your type: How to pick the right font for your brand.

Finding the right brand font requires a deep understanding of who you are as a brand, and how you want to present that identity to the world.