Digital branding

Font. Music. Imagery. Colors. These elements are all integral to creating digital assets and marketing campaigns. Like Cinderella, however, only one magical font will fit a specific project or campaign. If a marketing or creative team finds what they think is the perfect font that helps express the message behind the effort, everything else seems to fall into place–except for legal font licensing.

Rebranding a business is not for the faint of heart. It’s an enormous operation that requires significant time and investment while offering the possibility of totally revitalizing a brand.

You’ve been there before: there’s a new tool or system that could be useful for your organization or company, and now it’s up to you, and the rest of the leadership team, to decide whether it’s worth it.

You’re at your desk reviewing your emails, and getting ready to kickstart a new design project tomorrow. You’ve read over the project brief, and you have a team call coming up to go over the project guidelines. It’s an exciting challenge, but you’re not sure where to begin.
 

It's more important than ever to bring a sense of humanity and authenticity to your messaging. And if your type is the voice of your brand, then it's doubly important to make sure it's saying the right things. 

Many people think of fonts as static design elements, but in reality they are software files that regularly receive updates: anything from fixes, to expansions, or improvements, generally anything that often benefits the user in the long run.

There’s a Monotype Fonts plan for everyone — from individual freelancers to small and mid-sized teams, up to global enterprise organization.

When you’re a designer, it’s thrilling to create a new brand or update an existing one. You get to be creative! Strategic! You get a chance to make your mark!

In addition to deciding on a color palette and imagery style, you get to choose foundational typefaces for your brand. But font selection should not be based on looks alone.

Craig Ward: From metal type to the digital unknown.

This week, host Charles Nix sits down with Craig to talk about his career, his myriad side projects and quirky pastimes, and how technology could revolutionize the way we use type and ensure the rights of ownership for designers.

The way you purchase project fonts may seem like a minor detail, but it’s not. Purchasing a one-off font can introduce legal risk, extend project timelines, and cost you both time and money. Centralizing font discovery, licensing, and distribution with Monotype Fonts saves time and improves the creative process.

As our world becomes immersed in digital experiences, the type you use needs to keep up. Use this checklist to ensure your typeface meets the task at hand.

Today we're welcoming Annie Atkins, a creative in the film industry (just like our last guest, Holly Fraser). She's known for her graphic props and set pieces for Wes Anderson's Grand Budapest Hotel and Isle of Dogs. Tune-in to learn about the magic of film.

As a creative, it’s easy to get swept away by trends and the latest and greatest. Learn about 8 unique places for inspiration and when to bring type selection into your process.

Holly Fraser: Winning Oscars and attention with a purpose-driven brand.

Today we're welcoming Holly Fraser, editor-in-chief at WePresent, WeTransfer's digital arts platform that works with 1,000+ creatives from over 100 countries. Tune-in to learn what makes a hit film, how to stay inspired, and why the creative industries need more diversity.

This year, like many of you, we were excited to be back at the Brand New conference in person for a 2-day meetup of some of the most influential voices in design and branding. Read on for 5 things we learned.

Positive. Inclusive. Fun. A fluid new identity for Pride Amsterdam.