Malou Verlomme’s Macklin superfamily is a gently irreverent take on the display type of the late 19th century, with an elegant twist that updates these letterforms for modern use. Choose one style, or use the entire variable family as a type toolbox.

Let’s look at how design and typography can help keep brand sentiment strong while sending a message that assures your customers you get what’s going on.

Modern brands are not static, stationary objects. Today’s brands need to be agile and adaptable, permanently poised to respond to shifts in consumer expectations, emerging technology, and opportunities in other regions and languages.

You know what they say, “classics never go out of style.” Maybe this is true, maybe it isn’t. But one thing is certain: When sans serifs took over typography in the early 1900s, they weren’t just a fad. They came to stay.